Marketing and Event Coordinator

Essential Duties and Responsibilities:

Marketing:

• Utilize our Event Management Software to create digital content to promote both Events and Trainings; manage the Events in the Software and/or Sales Force
• Create Sales Force Campaigns to assemble invitee lists which are then tracked in the Event Management Software
• Utilize Salesforce marketing automation to invite attendees and automate registrations and responses into the Event Management Software
• Utilize Sales Force reporting and dashboards to provide real time updates regarding Event activities and status
• Develop content for and design event materials for advertising and promoting events and training which may include: Flyers, Web Sites, and/or Email templates

Events:

• Accountable for the planning, execution and effectiveness of company events
• Research venues and vendors and select based on their fit, quality, and cost
• Establish and maintain relationships with event vendors, food service providers and venue contacts
• Plan all event details and aspects, including location, timing, content, and target attendees with input from company stakeholders
• Coordinate vendor payments and ensure invoicing of any event fees due from attendees
• Responsible for establishing event budgets with manager and then managing to meet or beat budget
• Coordinate and oversee all event operations including set-up, execution and tear-down
• Analyze and evaluate event feedback and results, provide recommendations for improvement to all sponsor stakeholders
• Attends and assists at company events within our entire footprint at the direction of the Marketing Manager

Sales Support:

• Coordinates event venues, outside event speakers and catering
• Create the sales events in the Event Management Software and track through Sales Force
• Create corresponding event campaigns and monitor/maintain/measure event RSVPs in Salesforce
• Coordinate manufacturer factory tours, product expos, and other off-site training registrations and travel arrangements for Associates and Customers
• Coordinate internal Sales Blitzes

Training Support:

• Coordinate off-site training locations, outside trainers, and catering
• Create the training events in the Event Management Software and track through Sales Force
• Create corresponding training campaigns and maintain training RSVPs in Salesforce
• Update and maintain training certification process in Salesforce and Eclipse
• Maintain Training Video Library on website

Why work for HVAC Distributors?

• We have been in business for over 35 years
• Competitive compensation program
• Annual incentive program
• Full benefit package first of the month following 30 days of employment
• 401k Program with match
• State of the art technology
• Growth opportunities
• Best Places to Work in PA 2023, 2024 & 2025

Education and/or Experience:

• Bachelor's degree (B. A.) from four-year college or university
• 5 years’ marketing experience
• Experience in event planning or event coordination in a corporate environment
• Valid Class “C” Drivers License with good driving record.

Knowledge, Skills and Abilities:

To perform the job successfully, an individual should demonstrate the following skills and abilities:

• Proven track record of creative, successful events.
• Ability to multi-tasks and meet deadlines.
• Possess excellent communication and interpersonal skills.
• Experience in managing budgets and tracking expenses

Computer Skills:

• To perform this job successfully, an individual must have proficiency in and Event Management Software, Microsoft Office products, Sales Force CRM, Wordpress, and Adobe Creative Suite.