Marketing Analytics Specialist

Our client is looking for a Marketing Analytics Specialist that will bring their expertise in data analysis, performance tracking, and campaign optimization to drive real results for clients. This is an opportunity to champion innovation, refine skills, and thrive in a collaborative environment that values your contributions.

What You'll Do:

Data Analysis & Insights

• Uncover actionable insights by analyzing customer behaviors, user journeys, and conversion data.
  
• Optimize campaign performance across SEM, paid social, DOOH, display, and traditional media while ensuring budget efficiency.
  
• Partner with client teams, web developers, and strategists to meet analytics goals, aligning data strategies with business objectives.
  
• Build and maintain dynamic dashboards and reports that deliver clear, actionable performance insights to stakeholders.
  
• Dig deep into navigation paths and referral sources to identify trends, calculate ROAS, and provide optimization recommendations.
  
• Proactively identify and troubleshoot data spikes and reporting anomalies to ensure deliverables meet quality standards.
  

Data Collection & Tracking

• Collaborate with teams to develop Key Performance Indicators (KPIs) that align with marketing and client business objectives.
  
• Implement, fine-tune, and optimize analytics platforms, including Google Analytics, Power BI, and Matomo.
  
• Validate accurate data tracking using GTM, debugging tools, and HTML tags to ensure clean, reliable data.
  
• Define and refine customer segments, enabling targeted marketing that resonates.
  
• Oversee and deliver analytics projects on time, ensuring adherence to scope and budget expectations.
  

Requirements

• Bachelor’s degree in Marketing Technology, Computer Information Systems, Marketing, or a related field.
  
• At least 3 years of proven experience in marketing data analysis, preferably in an advertising agency.
  
• Expertise in A/B testing, tracking, tagging, and reporting.
  
• An innovative, problem-solving mindset with a passion for using data to drive decisions.