WHO WE ARE
The National Kidney Foundation is revolutionizing the fight to save lives by eliminating preventable kidney disease, accelerating innovation for the dignity of the patient experience, and dismantling structural inequities in kidney care, dialysis, and transplantation.
WHAT WE BELIEVE IN
NKF’s Mission is what we do, our Values are how we do it.
· Accountability- Earn and Keep Trust
· Collaboration-Work as a team
· Communication- Empower with information
· Community-Build stronger community
· Compassion- Lead with care and respect
· Impact-Focus on the mission
We are committed to fostering an environment where your voice matters, driving diversity, equity, and inclusion. https://www.kidney.org/about/diversity-equity-inclusion
WHAT YOU’LL DO
The Manager of Digital Advertising will be responsible for execution of digital ad campaigns that are optimized for conversions, including social, search, display, and more. Using creative and critical thinking, plus digital advertising expertise, this position will advance the strategy and make tactical decisions to create high-performing, multi-channel ad campaigns.
- Executes the National Kidney Foundation’s digital advertising campaigns in support of donor acquisition, funded sponsorships, public awareness campaigns, patient and professional programs, fundraising events, and more.
- Informs the design and content of all advertising campaigns to ensure they meet the needs of the target audience and reflect the communities we serve.
- Develops a deep understanding of the various NKF constituent segments.
- Continually optimizes performance and maximizes returns in accordance with ad spend.
- Identifies internal process improvements to increase efficiency and scalability.
- Produces and communicates high-quality insights reports, and automated key performance indicator (KPI) dashboards.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with the digital marketing team to inform strategy, user journeys, audiences, and personas using ad data analysis.
- Collaborates with other NKF departments to determine and execute on advertising goals.
- Identifies trends and opportunities to grow our advertising capabilities to increase NKF reach.
- Performs additional duties, as required.
WHAT YOU’LL POSSESS
- Bachelor’s degree in Communications, Marketing, or related field.
- 3-5 years of experience managing digital advertising campaigns full time, with proven success.
- Experience managing complex, multi-channel accounts is a must.
- Experience simultaneously managing multiple budgets of at least $100k/month is a plus.
- Experience setting up and optimizing Google Ads (Search, Display, Video), Facebook Ads, TikTok Ads, Reddit Ads, and Snapchat Ads.
- Ability to build ad campaigns in various user interfaces and editing tools, and train staff in their use.
- Expert-level understanding of testing principles and a disciplined approach to testing.
- Ability to work independently, exceptional verbal and written communication, interpersonal, team building skills.
- Experience working in a health agency is preferred.
- Excellent analytical and organizational skills.
- Personal qualities of integrity, credibility and a commitment to and passion for NKF’s mission.
Competencies
- Accountability-Holds team member(s) accountable, setting standards and ensuring compliance with strategic objectives.
- Collaboration-Fosters a collaborative team environment where all members are encouraged to contribute across all levels. Facilitates communication across departments and works with cross-functional teams to drive performance and innovation.
- Cultural Humility-Fosters a team environment that values humility, continuous learning, and respect for diverse cultures. Ensures team members are equipped to interact with individuals from varied backgrounds with sensitivity.
- Data-Driven Decision Making & Results Orientation-Analyzes team and project data to drive performance and improve outcomes. Drives team performance, ensuring alignment with NKF’s strategic objectives.
- Diversity, Equity and Inclusion For All (DEI 4A)-Leads teams to create an inclusive environment that promotes diversity, equity, and inclusion in all areas of the workplace experience. Ensures that the team’s programs and services provide equitable opportunities for all.
- Financial Acumen-Oversees budgets and identifies funding opportunities to align with revenue goals.
- Operational Excellence-Implements process improvements across teams, driving productivity gains.
- Patient and Community-Centered Focus-Leads teams and executes on implementation of programs and initiatives that address the needs of underserved populations. Ensures that patient, donor, and caregiver needs are central to all decision-making processes, while fostering team accountability for community-focused outcomes.
- Resource Stewardship-Allocates resources to maximize team efficiency and effectiveness.
- Stakeholder Engagement-Manages and strengthens stakeholder relationships, driving local and regional initiatives.
- Change Leadership-Inspires, guides, and empowers teams, setting the direction through transformations.
- People Leadership-Guides, develops, and supports team member(s) to achieve high performance, fostering an inclusive and engaging work environment. Empowers with information and builds trust through compassionate leadership.
WORKING CONDITIONS, EQUIPMENT USED AND SPECIAL INFORMATION
Must have unimpeachable integrity and trustworthiness while possessing a high degree of tact, discretion and professionalism. Verbal and written communication skills will be used daily. Maintain effectiveness under pressure. Competency in use of a multiple-line telephone, personal computer, fax machine, photocopier and other standard office equipment. Ability to lift and transport event supplies and equipment weighing up to 25 lbs. Flexible to work evenings and weekends as needed. Available for overnight business travel. Must have a valid driver’s license.