Integrated Marketing Director

Job Title:  Integrated Marketing Director

Location: Philadelphia, PA or Remote

Position Overview

Health Union is seeking an Integrated Marketing Director to join our growing team. Working in tandem with the VP, Integrated Marketing, this role will directly impact company success through the creation of strategic advertising proposals, compelling sales collateral, and meaningful B2B messaging that communicates the value of our company, products, and programs. 

The Integrated Marketing Director will work closely with colleagues in sales, product, account support, community, creative and operations on product commercialization, Go-To-Market strategy, and RFP responses for our pharma digital advertising partners.  With a goal of elevating our sales materials, proposals, and B2B messaging to showcase how our solutions drive improved outcomes for both patients and brand partners, the Director will be accountable for empowering sales excellence by creating and maintaining collateral such as presentations, strategy pitch decks, content strategies, sell sheets, case studies, sizzle videos and more.  Additionally, the Director will contribute to Health Union’s corporate B2B strategy including social, email, thought leadership, paid promotion, website, events, and more - keeping our brand, performance, thought-leadership, and products top of mind among current and potential clients.

What You Do:

• Partner with the Sales, Outcomes, and Account Services team as the Integrated Marketing lead on key Pharma accounts, responsible for strategic direction and PPT presentations for RFP responses, pitch decks, and proposals across Health Union’s DTC, HCP, and programmatic business units. 
• Your leadership will include understanding advertisers’ business goals, how to pair them with the most effective Health Union product solutions and content, and how to tell this story in a compelling, visual, customized way showcasing performance  
• You will  lead pre-sale brainstorming sessions, think strategically, and efficiently answer a high influx of RFPs and proactive requests while maintaining a high level of quality and customization
• Serve as a knowledgeable resource to sales and account service teams for materials, communication tools and company insights that help advance client relationships.  Keep abreast of marketplace trends, audience insights, and industry guidelines to help inform proposal creation and to help support our brand story
• Collaborate with the Integrated Marketing team to create sales collateral, presentation materials, and templates for the sales and account service teams that showcase the value of the company, our data leadership, and the success of our products.  Assist in the creation of relevant case studies and success stories
• Support the Integrated Marketing team in the development of sales messaging, materials and trainings for new product launches
• Contribute to annual Go to Market strategy and roll-out, including assisting in the creation and maintenance of the General Presentation, RFP response templates, sell sheets, sales training materials, and new products/innovations/packaging; coordinate development workflow with UX, Product, and Sales teams
• Lead Health Union’s corporate B2B social strategy and execution with a focus on thought leadership, creating content for webinars and presentations for conferences
• Support the IM team as needed in B2B marketing efforts including conferences, e-blasts, thought leadership, webinars, corporate website messaging, Insights marketing, and more
• Manage workflow of projects as assigned, proactively solicit input to inform priorities, and collect feedback from team members to improve work outcomes 

What You Bring:

• 7+ years of experience in marketing and sales support, with increasing levels of responsibility
• Excellent communication abilities - written, visual and verbal - with a passion for creativity and simplicity; appreciates and values the importance of branding
• Working familiarity with multiple digital channels and their applicability against client KPIs, Understanding of advertising strategy and the ability to create powerful powerpoint proposals
• Foundational understanding of digital media, digital data solutions, pharmaceutical marketing, and healthcare is strongly preferred
• Advanced skills in MS Office, particularly MS PowerPoint, and Google Slides
• Strong attention to detail; commitment to excellence in your personal work product
• Organized with proven ability to balance multiple priorities in a rapidly changing environment
• Works with a sense of urgency and purpose; flexible orientation - able to work independently or as part of a team - with a preference for working in fast-paced, dynamic work environments
• Self-motivated; demonstrated ability to excel with minimal supervision

Annual base salary for positions at this level and job group is  $94,000 to $132,000, and your base pay will depend on the qualifications, experience, skills and competencies required for this job.

At Health Union, base pay is one part of our total compensation package and is determined within a range which provides the opportunity to progress as you grow and develop within a role.

In addition, our Total Rewards package includes medical, dental and vision insurance, 401(k) plan, a professional development budget, and paid time off available to full-time employees upon hire. You will also be granted time off for designated company paid holidays, summer Fridays, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

HEALTH UNION REALLY IS THE BEST PLACE TO WORK

As a dynamic organization that offers flexible work options, we foster a workplace that encourages an authentic, respectful culture of teaching and learning. We work hard and save space to form close-knit relationships that are meaningful to us individually. Health Union also offers top-tier benefits and other perks to full time employees, starting day one.  We cultivate a dynamic, collaborative work environment that values inclusion, community, excellence, and transparency. But don’t just take our word for it: The Philadelphia Inquirer, Philadelphia Business Journal, Inc., and Forbes have all named Health Union a “best place to work”--and we take pride in living up to that hype every day. 

Commitment to Inclusion

At Health Union, we believe that individually we make a statement, but collectively we make an impact. Diversity and inclusion powers that impact. We strive to create a sense of belonging by embracing our differences. We are an organization where everyone is valued, heard, and appreciated. Health Union encourages applicants from historically marginalized populations to consider our team as your next opportunity for change. We are committed to equal employment opportunity and advancement regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or gender expression, Veteran status, or any other characteristic protected by applicable law. 

To comply with federal law, Health Union participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

Candidates should be aware that most Health Union roles can be performed remotely from a home office or in-person from our office in Philadelphia. For most roles, unless noted otherwise, we allow the employee to choose their preferred location. Should an employee choose to work remotely, they may be asked to travel to the office for occasional meetings with advanced notice.  

Applicants must be legally eligible to work in the U.S for any employer.

*Candidates only. No direct calls or emails. No recruiters/agencies, please.