Influencer Marketing Manager - June 2025
KOMMLINk
For one of our clients we are looking for a freelance Influencer Marketing Manager
Description:
The service is requested as part of paid social performance marketing . The purpose of the project is to increase the performance of paid social & influencer marketing campaigns in the mid- and lower-funnel. The service includes consulting and coordination of online paid social & influencer marketing campaigns in the mid- and lower-funnel, their ongoing performance monitoring & reporting and development of proposals for their optimization for the paid social in-house marketing team.
Specifications:
- Advising the Paid Social Team on Paid Social Campaigns
- Analysis of campaign success according to specifications using the Meta Business and TikTok Ads Manager tools
- Consulting on the optimization of existing campaigns as well as newly launched campaigns with regard to performance optimization
- Testing of new campaign ideas and setups according to specifications
- Creating promotional briefs in Excel
- Advising the Paid Social in-house team on the connection of other social media channels
- Advising the Paid Social in-house team on technical campaign tracking
- Advising the Paid Social in-house team on the definition and optimization of the technical tracking setup for the paid social channels
- Creation of campaign reports in PPT
- Testing new creators/influencers and campaign types
Must haves:
- Deep understanding of the algorithms of the social media platforms (Meta, Facebook, WhatsApp, Instagram, TikTok)
- Operational experience in setting up campaigns from start to finish (setting up, controlling, executing, adapting, optimising, evaluating)
- Experience of what advertising material for the respective platform looks like
- Fluent German
- Fluent English
CVs in German, please answer the following questions:
- Question 1: How do you go about structuring campaigns on Meta/TikTok when you are asked to set up a new performance campaign?
- Question 2: Which KPIs do you regularly monitor for operational optimization and how do you derive measures from them?
- Question 3: How do you go about scaling high-performing campaigns without losing efficiency?
Occupancy: June: 1.5 days per week, July to September: 4 days per week
Location: Remote, occasionally on site in Munich
Start: ASAP
Duration: planned until 30.09.2025