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Head of Marketing

Execo
21 days ago
Full-time
On-site
Delaware, Delaware, United States

Introduction

We're looking for a Head of Marketing to take full ownership of marketing at Execo. You'll own strategy, planning, brand, organic demand generation, account based marketing, and the performance of the function.

Duties & Responsibilities

Marketing strategy and planning

  • Own and execute the marketing plan across our full portfolio of services

  • Develop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages

  • Deliver a portfolio wide plan that leadership signs off on within your first 90 days

  • Manage the marketing budget and report on performance against it

Account based marketing

  • Take over the account based program already running against existing customers and improve on it measurably within 60 to 90 days

  • Design and run plays of your own. We'd expect at least one you originated inside your first quarter

  • Report engagement and pipeline at the account level, with expansion and cross sell tracked as its own number

Organic demand generation

  • Grow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control

  • Build and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you'll do yourself

  • Bring cost per opportunity down without new spend. Paid media isn't a focus of this role, and the results we're proudest of have come from ideas rather than budget

Brand

  • Lead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity

Content and thought leadership

  • Set the editorial direction and point of view for our thought leadership program

  • Manage, edit, and develop our Marketing Manager, who owns content execution across LinkedIn first social, the blog, the editorial calendar, and our newsletter

  • Raise the quality bar on everything we publish, and help your colleague grow

Working across the firm

  • Partner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it

  • Build those relationships early. Your first 30 days should include a lot of listening

Building something durable

  • Create a function that keeps running when you're on leave, with documented plays, systems, and reporting

  • Deliver against pipeline targets you and your manager set together at month three, working with the team you have

  • Keep improving how marketing works. We expect the tooling and workflows behind this function to look different in a year because you found better ways to run them

 

Desired Experience & Qualification

  • You've owned B2B marketing for a complex, considered purchase service or product sold to enterprise buyers in Western markets, with sales cycles measured in months and several people in the buying group

  • Your results have come from positioning, craft, and earned distribution rather than media spend, and you're comfortable building an engine before there's money to scale it

  • You've designed and run account based plays yourself, and you can walk us through what you built and what it produced

  • You can execute independently in HubSpot: building campaigns, landing pages, forms, workflows, email, and reporting without waiting on anyone

  • You write well. A lot of this role's output is writing and/or reviewing someone else’s writing

  • You use AI in your own work every day and can show us how. We're interested in what you've actually built or changed: research and content workflows, custom prompts or assistants, tools you've wired together, processes you rebuilt because a model made the old way obsolete. Fluency here means practice, not opinions

  • You stay current by instinct. New capabilities land constantly and you're the sort of person who tries them, forms a view, and brings the useful ones to the team

  • You bring ideas. We want someone whose point of view makes our marketing better, not someone waiting to be told the plan

  • You're willing to get deep into a technical category. You don't need a legal background, but you'll need the curiosity to understand contract data, CLM, and legal operations well enough to talk credibly to specialists

  • You've managed and developed at least one person, and you enjoyed it