Growth Marketing Specialist

Job Summary:

We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.

Supervisory Responsibilities:

None

Duties/Responsibilities:

SEO & Search Visibility

• Improve search engine rankings and overall online visibility 
• Optimize website pages, content, and structure for SEO 
• Identify and execute opportunities to increase high-quality organic traffic 
• Monitor keyword performance and adjust strategy accordingly 

Website Management & Optimization

• Make routine website updates without reliance on outside developers 
• Improve site performance, speed, and user experience 
• Create and optimize landing pages for promotions, inventory, and campaigns 
• Conduct A/B testing on pages and calls-to-action to improve conversion rates 

Analytics & Reporting

• Track performance across: 
• Website traffic (Google Analytics or similar) 
• Social media channels 
• Email and SMS campaigns 
• Paid advertising efforts 
• Turn data into clear, actionable insights and recommendations 
• Provide consistent, easy-to-understand reporting to leadership 
• Identify what’s working, what’s not, and where to invest 

Marketing Strategy & Funnel Optimization

• Connect marketing channels into a cohesive customer journey 
• Improve conversion paths from first interaction to lead/sale 
• Collaborate with creative/brand lead to align messaging and execution 
• Support long-term growth strategy with data-backed recommendations

Required Skills and Qualifications:

• Proven experience in digital marketing, SEO, or growth marketing 
• Strong understanding of SEO best practices and tools 
• Experience with Google Analytics (or similar platforms) 
• Ability to interpret data and translate it into actionable strategies 
• Experience managing or updating websites 
• Strong problem-solving and analytical thinking skills 
• Ability to work independently and prioritize high-impact initiatives 

Preferred Qualifications

• Experience with website platforms
• Basic understanding of HTML/CSS or web performance optimization
• Experience with A/B testing tools and CRO (conversion rate optimization)
• Familiarity with paid media performance tracking
• Experience integrating marketing platforms (CRM, email, etc.)

Physical Requirements:

• Ability to sit and work at a computer for extended periods of time
• Ability to use standard office equipment including computers, phones, and printers
• Ability to occasionally stand, walk, bend, and lift up to 25 pounds
• Ability to travel occasionally for events, trade shows, or company functions if needed
• Ability to visually review digital content, reports, and website materials
• Ability to communicate effectively in person, by phone, and electronically

Other duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.