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Job Function:
MarketingJob Sub Function:
Advertising & PromotionsJob Category:
People LeaderAll Job Posting Locations:
Horsham, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson is recruiting for a Group Product Director, Patient Marketing, Bladder Cancer located in Horsham, PA.
About Oncology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The GPD will lead all aspects of Patient Marketing & Strategy across the INLEXZO™ brand in the U.S. Bladder Cancer market, continuing with the launch of the brand’s first indication, and preparing for at least two more in close proximity. This individual will be responsible for a small team of marketers focused on the patient, caregiver, and patient care team audiences with the goal of activating the Patient voice to choose INLEXZO™. This person will be accountable for meeting key strategic objectives of the brand, and contributing to revenue performance in the U.S and a leader on the Bladder LT.
Responsibilities
The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, APPs, and advocacy relations. The GPD will be responsible for strategies to improve both start and stay aspects of the patient experience, where the patient care team members are a critical stakeholder. This individual will also be responsible for partnering with the Bladder GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients while also demonstrating leadership & Partnership across the GU Portfolio.
Additional responsibilities will include, but are not limited to, the following:
Patient Voice Integration and Activation: Gathering insights on Patient Experiences and Needs
Partner across brand GPDs and key PECS & SCG partners to address affordability and access pain points and develop prioritized solutions targeting patient and patient care team key stakeholder
Drive high-quality, on-time deliverables by setting clear direction, making timely decisions, and enabling scalable execution through effective delegation
Model and reinforce a positive, accountable team culture by collaborating in a respectful “J&J Direct” manner, being consistently present, engaged in constructive discussion, and coaching of other with clarity, professionalism and follow-through
Partner with Access Services to manage patient cost support programs and withMe offering Lead patient experience strategy to create a competitive advantage for brand
Develop and oversee execution of patient education strategy, including media and digital strategy, asset creation (branded and unbranded)
Lead development of integrated and multi-channel DTP/DTC campaign as indications expand
Manage consumer/patient agency of record and other specialty agencies
Partner with Advocacy team to implement advocacy strategy and integrate across HCP (including APPs) and Payer maximize value of those partnerships and ensure optimization for accounts
Partner with PR/Communications team on external communications initiatives and signature campaigns related to patients
Manage Patient Experience budget, including team budget management
Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct report.
This individual must demonstrate strong leadership presence through influencing without authority with high-level management, detailed orientation, and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.
Qualifications:
A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is preferred.
A minimum of 8 years of business experience with a minimum of 5 years demonstrated in-line marketing, sales or sales management/training experience executing marketing strategy is required.
People Leadership Experience Required: formally manage, coach, and develop direct reports
A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, cross-functionally, and with cross-company teams of high-level managers and executives is required.
A demonstrated ability to manage multiple demands and priorities on time, lead teams, gain alignment and driving decision making is required.
Prior experience in patient/consumer/APP marketing and oncology is preferred.
Experience and/or deep understanding of PECS withME patient support framework as well as patient advocacy groups is preferred
Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
Senior brand responsibility, people management, product launch, and a solid understanding of pharmaceutical development is preferred.
This position is in Horsham, PA and requires up to 25% travel.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Agile Leadership, Brand Marketing, Brand Positioning Strategy, Continuous Improvement, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Fact-Based Decision Making, Inclusive Leadership, Leadership, Stakeholder Management, Strategic Thinking, Succession Planning