Event & Vertical Marketing Manager

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

Lead and innovate event marketing strategy for Sparks & 3D, owning all aspects from ideation to execution—across industry events, custom activations, and audience-first experiences. This role blends expert event strategy with business acumen, ensuring every event both excites our audience and delivers measurable business growth. Reporting to the Head of Demand Gen/B2B Marketing, you’ll champion a dynamic approach to experiential marketing that cements Sparks & 3D as leaders in the experiential space. This role is eligible to work a hybrid schedule, generally requiring 2–3 days per week in-office based out of Philadelphia, PA or surrounding regions.

Essential Duties & Responsibilities

Event Strategy and Execution

• Own the end-to-end event marketing strategy, architecting a sophisticated calendar aligned with vertical market priorities and business goals.
• Design, plan, and deliver unforgettable audience-centric experiences, including C-suite engagements, industry sponsorships, thought leadership moments, and virtual events.
• Partner with Sales, Strategy, PR, and Marketing Operations, Event Production to ensure every event ladders up to commercial objectives and supports pipeline growth.

Innovation and Insights

• Drive creative excellence and innovation through new event formats, data-driven personalization, and immersive activations.
• Leverage CRM, ABM, and marketing technology tools for real-time adaptation, engagement tracking, and seamless integration with broader marketing campaigns.

Measurement & Optimization

• Develop and implement an event attribution model, utilizing Salesforce for lead tracking, ROI measurement, and conversion analysis from audience engagement to qualified opportunity.
• Manage event budgets and resources rigorously, optimizing for impact without sacrificing quality.

Team Leadership

• Mentor and grow junior marketing team members, fostering a culture of collaboration, agility, and continuous improvement.
• Collaborate cross-functionally with PR agency and external partners to maximize co-marketing and partnership value.

Education & Experience

• 7+ years in B2B event and vertical marketing; experience leading multi-channel demand gen campaigns and events across diverse industries.
• Proven track record of tying sophisticated event strategies to business outcomes—driving MQLs, SQLs, and revenue pipeline.
• Skilled in CRM systems (Salesforce preferred), marketing attribution, ABM concepts, and campaign performance analytics.
• Strong project management, team leadership, and stakeholder communication.
• Ability to create and execute event-driven lead programs and targeted outreach.

Travel Requirements

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially.  These are a handful of the types of programs and benefits our full-time people may be eligible for.  There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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