Summary: A senior leadership role responsible for driving top-line revenue through strategic sales initiatives and brand positioning. Lead the sales, catering, and marketing teams to exceed financial targets and expand market share. This role is a hybrid of a creative brand strategist and a data-driven sales professional. Responsible for crafting the property’s "story," identifying high-value market segments, and leading a team to exceed financial targets through proactive solicitation and innovative marketing.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Develop and manage sales and marketing budgets; forecast sales, monitor and analyze performance to update action plans and financial objectives.
- Lead the sales team in growing banquet, event and hotel business through obtaining accounts from competition, lateral development of existing accounts and proactively soliciting new business, including oversight of Sponsorship sales.
- Develop and implement measurable communications plans encompassing public relations, media relations, websites, digital/email/social media, festivals and events, crisis communication and other aspects of strategic communications.
- Collaborate with the Corporate & Hospitality Operations leadership teams to establish clear vision and high-level sales and marketing objectives to support organizational goals. Partner with department heads to formulate marketing plans for soliciting business.
- Translate strategic goals into effective, results-based communication tactics.
- Actively engage and manage press relationships to ensure coverage of the Village special events, public announcements, and other projects. Prioritize media opportunities. Anticipate and respond to press inquiries.
- Identify targeted audiences and leverage the impact of powerful storytelling to each audience.
- Nurture a cohesive, “brand-centric” image, identity, and message for Peddler’s Village.
- Translate strategic goals into effective, results-based communication tactics.
- Lead the marketing team to oversee the execution of strategic, coordinated, and high-quality messaging across digital and media communications channels. Communicate messages in a clear, consistent, and powerful way with an emphasis on telling the stories of the Village and its stakeholders.
- Direct the execution of all online communications. Manage the production and delivery of digital communications to include Peddler’s Village website, social media and email marketing programs.
- Track and analyze sales data to monitor the effectiveness of communications activities.
- Direct External Agency teams for ongoing management of digital assets.
- Establish strategic partnerships with external businesses and organizations.
Education/Experience:
Master's degree (M. A.) or equivalent; or seven to ten years of hospitality sales and marketing leadership experience and/or training; or equivalent combination of education and experience. Both Sales and Marketing experience in a leadership role required. Hospitality experience preferred.
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