Director of Marketing

GENERAL DESCRIPTION:

Manages the marketing strategies and activity under the High Concrete Solutions umbrella for both High Concrete Group LLC and StructureCare LLC to achieve profitable growth, drive brand development, and increase sales pipelines. Manages through a direct team of marketing associates and indirect resources tied to administration/product & business development. Responsible for leading strategy & direction while overseeing team execution for quality, timeliness, and budget.  Provides guidance to executive leadership. 

EXPERIENCE, TRAINING, AND/OR EDUCATION REQUIREMENTS:

EDUCATION:

• Bachelor’s degree in marketing, business, finance or related field or related practical
• 10+ years of marketing experience in a building materials environment, preferred
• MBA preferred

EXPERIENCE:

• People management experience
• Previous executive-level experience, preferably in the marketing Should by knowledgeable in most areas of marketing, with a firm understanding of the sales process and tactics.  Knows how to work with sales and other functions for best results.
• Proven track record of performance for scaling marketing strategies associated with various stages of high-growth businesses, launching products, building brands in a commercial construction & restoration environment, and launching campaigns that deliver a project pipeline and qualified leads.
• Ability to understand market environments, competitive dynamics and key business
• Must have a successful track record directing and influencing others, fostering teamwork, coaching and developing employees, as well as building strong collaborative relationships with peers and senior

DIMENSIONS:

Responsible for the annual marketing budget process, and to organize the marketing department structure to ensure the most profitable products, pricing, placement and promotion of our precast offers.

REPORTING RELATIONSHIPS:

The Director of Marketing reports directly to the President, High Concrete Group LLC and is additionally accountable to the President, StructureCare LLC. The Director of Marketing will oversee marketing department co-workers in Product Management, Marketing Manager, and Marketing Associate.

ESSENTIAL JOB FUNCTIONS:

• Develop and Implement Marketing Strategies: Create comprehensive marketing plans that align with the StructureCare and High Concrete Group’s Strategic plan(s) 
• Oversee Marketing Campaigns: Manage the execution of marketing campaigns, including digital, print, and social media initiatives 
• Conduct Market Research: Perform market research and competitive analysis to identify SWOT’s 
• StructureCare and High Concrete Group Brand Management: Ensure consistent brand messaging and positioning across all marketing channels 
• Budget Management: Develop and manage the marketing budget, including forecasting and tracking expenditures 
• Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment 
• Stakeholder Communication: Communicate marketing plans and results to senior management and other stakeholders 
• Performance Analysis: Analyze the performance of marketing campaigns and strategies, making data-driven decisions for improvement 
• Customer Insights: Identify and understand the target audience to tailor marketing efforts effectively 
• Event Coordination: Plan and coordinate marketing events, trade shows, and conferences