Director of Marketing & Communications - Pope John Paul II High School

Director of Marketing & Communications

Pope John Paul II High School

181 Rittenhouse Road

Royersford, PA. 19460

Position summary:

To lead the marketing and communication efforts of Pope John Paul II High School enhancing visibility, resulting in a positive impact on enrollment, retention, and development, as well as renewing a sense of community among both PJP and Legacy alumni.

Responsibilities:

Under the direction of the School President, the Director of Marketing and Communications implements a comprehensive marketing and communications plan. This includes but is not limited to:

• Developing a comprehensive annual calendar of communications activities including news releases, social media posts, newsletters, designated giving days, enrollment-driven events, development events, presentations and matching giving awareness campaigns.
• Managing social media channels, including the creation of content and monitoring comments and analytics.
• Developing geo fencing initiatives that are designed to encourage attendance at admissions events such as Open House and shadow days.
• Serving as editor of the PJP Weekly, an electronic publication distributed to current families.
• Creating compelling, mission-driven content for various online and printed platforms for both internal and external audiences. The majority of this content will be for Development and Enrollment efforts.
• Assisting the School President with post-production and distribution vehicles for monthly podcasts.
• Creating, in conjunction with the appropriate offices, educational materials for advancement and enrollment. Develop clear and engaging materials with a focus on visual aids and infographics to enhance accessibility.
• Conducting a strategic marketing campaign for any new programs developed at Pope John Paul II High School.
• Managing the school’ s Risevision system, an in-school digital billboard that promotes events, as well recognizes school accomplishments.
• Assisting with the marketing efforts geared to alumni of both Pope John Paul II and its legacy schools. This involves the development and promotion of alumni events (such as the golf outing, the Hall of Fame, reunions, and networking events). It also includes publishing quarterly alumni newsletters.
• Pitching and submitting stories to local publications as well as those managed by the Office of Catholic Education.
• Serving as the brand manager for all graphics and editorial standards to ensure that brand, identity and logos are strategically used within the guidelines.
• Publishing an annual philanthropic report to acknowledge donors, highlighting their giving levels, and highlighting the tangible impact of their support.
• Serving as the content manager for the school's website including using analytics and SEO to drive traffic to the website.
• Coordinating logistics for alumni events (PJP and Legacy) held throughout the year. This includes selecting a venue, coordinating catering needs, promoting the event and being on site for the event.
• Acting as the chief photographer and videographer for the school and managing digital assets.

Qualifications:

• Bachelor’s degree in marketing, communications, or journalism, or any other related discipline, is required.
• Three to five years of related experience in a sales, marketing, or communications environment.
• Must be able to work in a team environment, be self-motivated, and possess strong organizational and interpersonal skills. A high degree of integrity, confidentiality, strong work ethic, and a willingness to quickly and continuously gain knowledge of the vision, mission, and goals of a faith-based education as a whole.
• Exceptional communication skills.
• Experience with various solutions, including Constant Contact, Facebook, Instagram, website development, Microsoft Office and Google Docs.
• A valid driver’s license, willingness to travel locally, and to work some evenings and weekends.

Salary and Benefits:

• Salary is competitive and commensurate with experience and full benefits.
• This is a full-time, 12-month position.

Interested candidates should submit their cover letter, resume and references to Vincent Cazzetta, President, Pope John Paul II High School at vcazzetta@pjphs.org

 Please mark the subject line: Candidate: Director of Marketing and Communications

 The deadline for application is May 7, 2025

 Interviews will be granted to the most qualified applicants.

 PA required clearances, Safe Environment clearances, and official transcripts will be required before employment can begin. The Office of Catholic Education may waive qualifications relating to experience and education if such a waiver is warranted by other considerations.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

 As a religious organization, the Archdiocese of Philadelphia is also bound by Canon Law and Catholic teachings.  For this reason, there may be occasions when an employee’s failure to adhere to the truths of the Catholic faith are a factor in employment-related decisions.  In the event an employee fails to adhere to, or takes a position publicly that is contrary to, Catholic doctrine and teachings, or any policy or procedure maintained by the Archdiocese, the employee may be subject to disciplinary action up to and including termination of employment.

Employment practices will not be influenced by an individual’s legally protected status or any other basis as may be required by local, state and/or federal law as those laws apply to the Archdiocese. 

 Any employee with questions or concerns about any type of discrimination in the workplace is encouraged to bring these issues to the attention of Human Resources.  Employees can raise concerns and make reports without fear of reprisal.  Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.

The Archdiocese of Philadelphia is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Office of Catholic Education at 215-587-3700.