Director of Marketing

Job Title:                Director of Marketing

Classification:       Full-Time, Exempt, At-Will

Reports to:            Director of Sales and Marketing

Department:          Sales and Marketing

Location:               Remote: California, Colorado, Arizona, Oregon, Hawaii, Florida and Oklahoma          

Location Status:   Work will be primarily performed remotely from home office. Employee will be required to utilize personal phone and internet services to perform telecommuting with reimbursement according to applicable procedures. Occasional travel to and work from other Race offices or off-site locations may be required.

Race Communications is only accepting remote candidates who reside in the following states: California, Colorado, Arizona, Oregon, Hawaii, Florida and Oklahoma. If you do not reside in one of these states, you are not eligible for remote employment.

Beware of scams that target job seekers. Race Communications will never provide a job offer without a comprehensive interview process (including in-person or secure video conferencing), request sensitive information through unsecure platforms such as email or text messaging, require candidates to pay fees, or pressure candidates to act without careful consideration. You can get more information about Race Communications at Race.com or contact our recruiting team directly.

About Us: 

As the leading provider of 10G fiber internet in California, Race Communications is a company built by the needs of the communities that we serve. In collaboration with the California Public Utilities Commission and many non-profit community advocacy groups, we build next-generation fiber infrastructure where others won’t, serving over 30 communities across the state.

Working for Race means being dedicated to bringing cutting-edge fiber internet to rural and urban communities, providing opportunities, enhancing technology, and enabling access for generations to come.

Summary:

The Director of Marketing is a key leadership role responsible for developing and executing comprehensive marketing strategies to drive business growth and enhance brand presence. This position oversees the marketing team, ensuring alignment with the Race’s overall objectives. The Director of Marketing will manage team administration, provide effective leadership, and foster a collaborative and high-performing work environment. Key responsibilities include developing strategic plans, setting performance targets, overseeing marketing campaigns, and ensuring effective cross-departmental collaboration

The Director of Marketing exercises significant independent judgement, problem solving, and discretion in the development and implementation of marketing systems with minimal direct supervision.  This individual should be able to communicate and work effectively with external service representatives and internal team members who possess a wide variety of backgrounds, personalities, and communication skills. This individual should be able to work effectively in a dynamic, fast-paced, and evolving environment while effectively managing and motivating team members. This individual must be capable of working independently, as well as collaboratively with other Race team members across teams and levels of our organization.

Qualifications and Experience:

• Eligibility for US Employment without sponsorship
• Minimum of 21 years of age
• Bachelor's degree (B. A.) in Business Administration, Marketing, or equivalent combination of education and experience is preferred
• Minimum of ten years of experience in marketing roles, with a track record of progressively increasing responsibility
• Minimum of 5 years in a senior leadership position, managing and developing marketing teams of 10+ members, achieving performance targets required
• Thorough knowledge of telecom industry regulations and policies, ensuring adherence in all marketing activities
• Proven ability to develop and execute strategic marketing plans
• Deep understanding of marketing principles, methodologies, and best practices
• Proven analytical and problem-solving skills, with the ability to analyze data, identify trends, and make data-driven decisions
• Proficiency in budgeting, forecasting, and financial management
• Ability to work collaboratively with cross-functional teams and build strong relationships with internal and external stakeholders
• Experience with CRM systems, digital marketing strategies and analytics
• The ability to effectively communicate in English, including speaking, reading, writing, and comprehension, as necessary for effective job performance and workplace communication
• Certified Marketing Professional (CMP) is a plus
• Project Management Professional (PMP) is a plus
• Digital Marketing Certifications: Such as Google Analytics, Google Ads, or HubSpot certifications is a plus

Skills:

• Excellent verbal and written communication skills, with the ability to effectively present to and influence senior management and other stakeholders
• Strong negotiation skills to close deals and manage vendor relationships
• A customer-centric approach, with a focus on understanding and meeting customer needs
• Proficient use of MS Office applications including Teams, Word, Excel, and PowerPoint; teleconferencing applications
• Functional use of common office equipment, computers, and office software
• Strong time management skills, with the ability to manage priorities and workflow
• Commitment to accuracy and high standards for quality of work
• Ability to work with all levels of team members and management
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with customers and stakeholders
• Strong interpersonal skills, including the ability to coach team members and support professional development
• Strong analytical and problem-solving skills, with the ability to develop and implement effective marketing strategies
• Strong time management skills, with the ability to manage priorities and workflow
• Commitment to accuracy and high standards for quality of work
• Ability to work with all levels of team members and management
• Excellent problem resolution and customer service skills
• Ability to deal effectively with a diversity of individuals at all organizational levels
• Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
• Ability to work on complex projects with general direction and minimal guidance
• Versatility, flexibility, and willingness to work within constantly changing priorities with enthusiasm and sense of humor
• Good judgement with the ability to make timely and sound decisions
• Highly resourceful team-player, with the ability to also be extremely effective independently
• Ability to effectively present information and respond to questions

Essential Duties and Responsibilities: 

Marketing Strategy and Planning: 

• Develop and Execute Marketing Strategies: Creates and implements a comprehensive marketing strategy that aligns with the company’s overall goals and objectives
• Marketing Forecasting and Projections: Collaborates with the finance team to develop accurate marketing forecasts and projections
• Market and Competitive Analysis: Analyzes market data, trends, and competitive intelligence to identify growth opportunities, target market segments, and effective marketing strategies.
• Marketing Pipeline Management: Develops and manages the marketing pipeline, including forecasting and reporting on marketing performance
• Pricing Strategies: Works with the executive team to develop and implement competitive and profitable pricing strategies
• Regulatory Compliance: Ensures compliance with all relevant regulations and policies within the marketing industry

Marketing Processes and Methodologies: 

• Establish Marketing Processes: Creates and enforces effective marketing processes, methodologies, and best practices to ensure efficiency, consistency, and optimal performance across the marketing team
• Marketing Technology Implementation: Implements and utilizes marketing technology tools and CRM systems to enhance marketing productivity and reporting
• Campaign Management: Monitors the marketing pipeline and provides guidance on campaign management, progression, and optimization strategies

Team Management and Development: 

• Team Leadership: Manages and motivates the marketing team to achieve key performance indicators and objectives
• Training and Development: Conducts regular training and development sessions for the marketing team to ensure they are equipped with the skills and knowledge needed to meet marketing goals
• Performance Evaluation: Monitors and evaluates marketing performance against targets and objectives, taking corrective action when necessary

Collaboration and Coordination: 

• Interdepartmental Collaboration: Collaborates with sales, customer success, operations, product management, and customer support teams to ensure seamless coordination and alignment of marketing efforts
• Cross-functional Initiatives: Participates in cross-functional meetings, initiatives, and projects to drive business growth and customer success

Relationship Management: 

• Customer Relationships: Cultivates and maintains strategic relationships with key customers, partners, and stakeholders through targeted marketing efforts
• Industry Representation: Represents the organization at industry events, conferences, and networking opportunities to promote the brand
• Industry Knowledge: Builds and maintains strong relationships with key stakeholders in the industry

Reporting and Analysis: 

• Marketing Performance Reporting: Provides regular reports and updates on marketing performance, trends, and variances to senior management
• Industry Trends Analysis: Develops and maintains a deep understanding of the industry, including market trends, customer needs, and competitor activities

Budget and Financial Management: 

• Budget Management: Manages a budget for the marketing department, provided by the Director of Sales and Marketing, that aligns with the company's overall financial goals
• Expense Monitoring: Monitors and manages marketing-related expenses to ensure cost-effective operations

Marketing Strategy and Execution: 

• Marketing Campaigns: Develops and executes marketing campaigns that align with the company’s marketing goals and objectives
• Brand Management: Oversees the development and implementation of branding strategies to enhance brand visibility and reputation
• Content Creation: Supervises the creation of marketing content, including digital marketing, advertising, and promotional materials

Digital Marketing and Analytics: 

• Digital Marketing Strategy: Develops and executes digital marketing strategies to increase online presence and engagement
• SEO and SEM: Implements and manages search engine optimization (SEO) and search engine marketing (SEM) campaigns
• Analytics and Reporting: Uses analytics tools to track the effectiveness of marketing campaigns and adjust strategies as needed

Public Relations and Communication: 

• Public Relations: Manages public relations efforts to maintain a positive image of the company.
• Internal Communication: Ensures effective communication within the marketing and sales teams and across the organization
• External Communication: Oversees communication with external stakeholders, including customers, partners, and the media

Product Management: 

• Product Launches: Coordinates with product management teams to plan and execute successful product launches
• Customer Feedback: Gathers and analyzes customer feedback to inform product development and improvements
• Market Research: Conducts market research to identify customer needs and preferences.

Strategic Leadership: 

• Strategic Initiatives: Collaborates with senior management to develop and implement strategic initiatives that support the company’s growth and success
• Innovation: Identifies and pursues innovative opportunities to enhance marketing effectiveness

Other duties necessary may not include but are not limited to: 

• Successfully complete assigned training and examinations, as well as participate in ongoing performance and development reviews, and goal setting
• Be available to participate in internal or external meetings, special functions, and professional development opportunities
• Cross-train and share knowledge with other team members
• Support routine tasks
• Maintain a professional appearance, hygiene, and demeanor

Supervisory Responsibilities: 

• Team Administration: Oversee the administration of the marketing team, including hiring, onboarding, and performance management. Set compensation plans and incentives in collaboration with the HR department. Conduct regular meetings to communicate important updates, changes, and initiatives to both teams.
• Leadership and Development: Provide effective leadership to the marketing team, setting clear goals, objectives, and performance expectations. Foster a positive and motivating work environment that encourages collaboration, innovation, and high performance. Mentor and develop team members to enhance their skills and capabilities.
• Strategic Collaboration: Collaborate with executive management to develop and execute comprehensive marketing strategies, annual plans, and budgets. Define targets, quotas, and metrics for both teams. Monitor and evaluate performance against targets and take corrective actions as necessary.
• Ongoing Coaching and Training: Provide ongoing coaching, guidance, and training to enhance skills, product knowledge, and customer engagement. Conduct regular performance evaluations and provide constructive feedback to improve individual and team performance. Develop and implement training programs to address skill gaps and drive continuous improvement.
• Cross-Departmental Supervision: Directly supervise and support employees on marketing matters across multiple departments. Ensure seamless coordination and alignment of marketing efforts with other departments, such as product management, operations, and customer support
• Directly carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Direct supervision of subordinates includes but is not limited to, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

As Part of Our Team, You Will Enjoy:

• 100% Employer-paid medical, dental, vision, and life for all our employees
• 401 (k) with 100% Employer-matched up to 4% of your annual income
• Generous paid time off including sick, vacation, holiday and birthday pay
• Company provided equipment including uniforms, safety, tools, vehicle, and tech
• Free Race highspeed internet and phone service where available
• Working as part of our diverse team that fosters a culture of appreciation and collaboration, where every member is valued as an integral part of our success 

All offers of employment are contingent until all pre-employment requirements are met. These requirements, which vary by position, may include drug and background screenings as well as Motor Vehicle and DOT related screening and reporting requirements. Race will consider qualified job applicants with arrest and conviction records for employment. 

All new employees will participate in the mandatory 'Speedway to Success' (Speedway) orientation at one our offices located in either Chico, Farmersville, Lancaster, North Palm Springs, Phelan, Pleasant Hill, San Francisco, Tehachapi, and Yuba City, CA. The duration of the Speedway program spans from 1-3 weeks, depending on the position. During Speedway the schedule will vary; you may not work full 8-hour days and there may be off days. Applicants further than 50 miles from these training locations will be provided with necessary travel accommodations as part of the onboarding process. Applicants 50 miles or less from these locations will be considered regular commute. For those working remotely, virtual attendance will depend on position requirements. Further details will be provided to you during the interview process, and before your start date. 

Race Communications is an equal opportunity employer who welcomes applications from individuals (with or without reasonable accommodation), with the skills, experience, and dedication to excel in their roles without regard to race, religion, color, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sex stereotype, gender identity/gender expression and sexual orientation, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, reproductive health decision-making, military or veteran status or any other basis protected by federal, state, or local law, ordinance, or regulation. 

Reasonable accommodation(s) for qualified individuals with disabilities are available as part of the application and interview processes. If accommodations are needed during the application or interview process, or workplace accommodations are required after a job offer is made, please contact recruiting@race.com to initiate the interactive process. 

Updated: 10/2024