Director of Marketing

About JGM

Do you want to work for a construction company unlike any other? At JGM, we challenge the industry’s status quo. Known as the team that delivers “When You Need It Yesterday”, we’ve built a culture around safety, quality, and speed.

At JGM, we’re more than a company-we’re a family.  Working side by side, we support one another, building trust by knowing we can count on each other. Driven by our core values, mission, and purpose, we stay focused on our vision for the future. The result? A team environment that fuels exceptional employee satisfaction, which in turn drives extraordinary client experience and continued company growth.

The only question is: Are you ready to join our growing family and be part of something truly special?

Be an integral part of the JGM family by living our core values:

• We Plan. We Adapt. We Succeed.
• Uncompromising Safety & Quality.
• Family is Our Foundation.
• Create Value Through Better Solutions.
• Whatever it Takes.
• Commitment to Self-improvement.

Our Purpose (FOREVER): Develop Elite Leaders Today, So We Can Build Tomorrow’s Future

Our Vision (ONE DAY): Driven to be the Safest, Fastest, and Most Effective Industrial Construction & Fabrication Partner in North America

Our Mission (TODAY): Solve Our Clients Toughest Challenges with Safety and Quality Top of Mind

Position Overview

At JGM, we are on a mission to become the safest, fastest, and most effective turnkey self-perform industrial construction company in North America, solving our clients’ toughest challenges within the Metals, Mining and Pulp & Paper sectors with a relentless focus on uncompromising safety, quality, and performance, we serve Fortune 500 owners in mission-critical industries across the U.S.  

Reporting to the CEO, the Director of Marketing will be the strategic leader responsible for developing, executing, and measuring JGM’s marketing strategy, while also serving as a hub for competitive intelligence and market insights This role will ensure that both external audiences (clients, prospects, partners, and industry stakeholders) and internal audiences (employees, recruits, and community partners) are consistently engaged with and inspired by the JGM story. 

This leader will oversee the Marketing Coordinator and will work closely with executive leadership, business development, and operations to build JGM’s brand, generate pipeline, strengthen employee engagement, deliver market insights, and position JGM as the Industrial contractor and employer of choice. 

Responsibilities

Strategic Leadership 

• Develop and implement a comprehensive marketing strategy aligned with JGM’s growth goals and vision to reach $200M+ revenue.
  
• Ensure JGM is positioned as the industry leader in safety, speed, quality and effectiveness across all communication channels.
  
• Translate JGM’s mission, values, and client successes into compelling brand narratives.
  
• Develop, manage, and report on the annual marketing budget, ensuring efficient allocation of resources across campaigns, events, technology, and external partners.
  

Brand & Storytelling 

• Craft and maintain a consistent brand identity that differentiates JGM in industrial construction and fabrication markets.
  
• Develop a “JGM Story Playbook” for internal and external messaging, ensuring all teammates and materials communicate a unified message.
  
• Oversee brand guidelines and ensure consistency across proposals, presentations, videos, website, and collateral.
  
• Expand efforts into employer branding, reinforcing JGM as an employer of choice to attract and retain top talent.
  

Marketing Execution 

• Lead the planning and execution of digital marketing, social media, website, email campaigns, events, and PR efforts.
  
• Collaborate with Business Development Team to create targeted campaigns that generate qualified leads in priority markets aligned with company’s market strategies such as steel, mining, steel fabrication, erection, pulp and paper.
  
• Support internal communications efforts, including employee engagement campaigns, leadership videos, newsletters, and recognition programs.
  
• Oversee JGM-hosted events (e.g., AISC Steel Day, customer appreciation events, recruiting fairs), ensuring high-impact delivery.
  
• Partner with Preconstruction and BD to support major pursuits and proposals with high-quality visuals, narratives, and differentiators.
  

Content & Media 

• Direct the creation of case studies, thought leadership, safety/quality stories, and project highlights to showcase JGM’s expertise.
  
• Manage photo, video, and digital asset libraries to support proposals, marketing, and recruiting.
  
• Oversee press releases, industry publications, and awards submissions to elevate JGM’s profile.
  

Team Leadership 

• Manage and mentor the Marketing Coordinator, ensuring effective execution of tactical activities.
  
• Partner cross-functionally with Sales, Preconstruction, HR, and Operations to align marketing with company initiatives.
  
• Build and manage relationships with external agencies, photographers, videographers, and media partners as needed.
  

Analytics & Reporting 

• Develop and manage an annual marketing budget that is appropriate for a company of our size.
  
• Establish and track KPIs (lead generation, brand awareness, website traffic, employee engagement, social growth, etc.).
  
• Report regularly to executive leadership on marketing effectiveness and ROI.
  
• Continuously optimize campaigns based on performance data.
  

Performance Metrics

• Brand Awareness: Increased recognition of JGM as an industry leader in safety, speed, and effectiveness.
  
• Pipeline Contribution: Marketing-driven opportunities supporting Business Development revenue targets.
  
• Employee Engagement: Measured by participation, retention, and feedback on internal communications.
  
• Digital Growth: Website traffic, social media reach/engagement, and content consumption metrics.
  
• Event Impact: Successful execution and ROI of internal and external events.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
  
• 7–10 years of progressive marketing experience, ideally in construction, industrial services, or B2B sectors.
  
• Strong experience in brand management, digital marketing, and content strategy.
  
• Expertise and/or familiarity with AI marketing tools such as Canva, Captions.ai, SEM Rush, quso.ai, Chat GBT prompts and frameworks, Google Vo 3, HeyGen etc. 
  
• Proven success leading marketing teams and developing high-performing talent.
  
• Excellent communication, writing, and storytelling skills.
  
• Data-driven mindset with ability to measure, analyze, and adjust strategies.
  
• Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.
  
• Demonstrated success producing market intelligence and competitive analysis reports for executive leadership
  

JGM offers a competitive wage and benefits package:

• Participate in the company’s yearly performance bonus program.
• Medical, Vision & Dental.
• PTO & Holidays.
• 401(k) + Matching.
• Life Insurance.
• Short/Long-Term Disability.
• Employee Assistance Program.
• Generous Referral Program.
• Training and Further Education.

This job description is subject to change based on the needs of the business and is not all-inclusive.

JGM is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.