The Tiger team is looking for a creative and dynamic Director of Consumer Marketing to help oversee a suite of existing brands as well as launch new, innovative products, ultimately driving consumer awareness, interest, and conversion. In this role, you own the consumer brand and content marketing strategy across the entire aesthetics portfolio, creating marketing “moments” and determining targeting strategy to reach and entice new consumers. You will get to join a seasoned, enthusiastic team of aesthetics leaders developing world-class products with many successful launches under their belt.
If you love storytelling, building new brands, and driving engagement across platforms, and you have a passion for the aesthetics space, we’d love to meet you.
Responsibilities
- Own overall consumer marketing strategy, positioning, and brand creative ID/ look and feel for Tiger aesthetics brands across all business lines and use cases
- Determine the best channels to find, reach, and inspire consumer; own targeting, media, and digital strategy in concert with internal performance marketing expert
- Drive vision and execution of creative deliverables in partnership with internal and external creative partners; ensure all assets adhere to brand guidelines
- Initiate and respond to brand research, both internally and externally, extracting insights and recommending updates to best connect with our audiences
- Create compelling, overarching brand campaigns and develop comprehensive messaging to support product launches and ongoing marketing efforts
- Develop deep industry understanding to understand market dynamics and competitive landscape
- Evaluate the effectiveness of marketing programs and continue to share ROI with key stakeholders
- Collaborate with cross-functional teams to provide inputs to product development initiatives, ensuring alignment with market needs and customer preferences
- As needed, support product initiatives (i.e., lifecycle management, product updates, line extensions, and regulatory compliance activities)
- Stay on top of industry trends and develop new ways to creatively connect with the consumer
- Maintain a working knowledge of FDA 21 CFR 1271, FDA 21 CFR 820, AATB standards, ISO Standards, cGMP/CGTP, other relevant regulations/standards, and internal organizational policies and standard operating procedures
- Travel domestically up to 50% to attend offsite meetings, conferences, and support business initiatives
Skills
- Experience building and launching new brands in the aesthetics, healthcare, or beauty industries
- Track record of creating compelling and impactful campaigns, especially launch campaigns
- Strong project management skills, with a track record of successfully leading cross-functional teams and driving projects to completion
- Proficiency in market analysis and interpretation of market data to inform product strategies
- Excellent communication and presentation skills, with the ability to effectively engage with surgeons and other healthcare professionals
- Ability to identify risks to timelines, escalate as necessary and propose mitigation strategies/pivot quickly when necessary
- Outstanding communication, writing and presentation skills
- Ability to work independently and in a team environment
- Excellent attention to detail and organization
- “Owner” mindset and ability to work in a fast-paced environment
- Enthusiasm, passion, and empathy for the consumer
Qualifications/Requirements
- Bachelor’s degree/Master’s degree in marketing, business, science or related field, from an accredited college or university required
- At least 10-12+ years of experience in marketing and/or product management roles in medical device, healthcare, beauty, or related field required
- At least 2-3 years of experience managing others
- Clearance of favorable background investigation required