Director of Communications and Marketing, PA-DE

YOUR POSITION WITH TNC The Director of Marketing and Communications leads the development and implementation of an integrated communications, marketing, and engagement strategy to help achieve our fundraising, conservation, and policy outcomes in support of TNC’s mission and 2030 goals. They partner with the Executive Director and Leadership Team, Director of Philanthropy, communications and philanthropy staff, as well as the Board of Trustees to develop and implement marketing and communications efforts that help achieve our top priorities. ESSENTIAL FUNCTIONS The Director of Marketing and Communications is a member of a team of leaders, marketers, fundraisers, and conservationists committed to achieving the Conservancy’s mission across the Northeast division and specifically in the Pennsylvania/Delaware Chapter. They oversee a small team of marketing, media relations and digital specialists. This is a senior position with the potential to make a significant impact on conservation outcomes by partnering with divisional and chapter leadership. The position sits within the Northeast Division Marketing and Communications team and reports to a regional marketing director supporting our work in Pennsylvania, Delaware, Maryland, Washington, D.C. and West Virginia. Strategic Communications – They will manage a multi-disciplinary marketing and communications team. They will craft a strategic and integrated marketing and communications plan, content and experiences that will engage key audiences to ultimately drive pivotal conservation, fundraising, and policy outcomes. They focus on identifying and executing the important priorities in a complex and rapidly shifting environment. Donor Engagement – They will develop unique and engaging donor experiences and campaigns. They will partner with philanthropy teams to understand donor motivations and create persuasive content and experiences targeting current and prospective donors. They will also lead the team in creating compelling narratives and materials that highlight the impact of donations, including print and digital materials (e.g. social media and video content). Program Delivery – The Director of Communications and Marketing will execute a variety of marketing and communications programs including brand building, partnerships, content creation, earned and paid media, and events. They will keep a finger on the pulse of the media and conservation marketing landscapes to identify emerging trends and best practices that will support chapter objectives. Leadership and Relationship Building – The Director of Communications and Marketing will manage and retain a high-performing team and deliver results through collaboration. They will travel throughout Pennsylvania and Delaware to get a first-hand look at the Chapter’s work and to deepen relationships with field staff. The Director works closely with the chapters’ executive team and boards of trustees. RESPONSIBILITIES & SCOPE Design, direct and manage multiple complex and diverse programs or projects coordinating the work of other team members, managing budget and ensuring program accountability. Accountable for meeting strategic goals and objectives. Establish marketing/communications infrastructure that supports the chapter’s conservation, fundraising, and policy goals. Cultivate a culture of marketing and storytelling across the chapter. Analyze and identify priority audiences for marketing outreach and engagement. Develop and execute donor engagement strategies that support the chapter and flexible funding for division conservation priorities. Mine and develop stories from within the chapter to pitch to local media and collaborate with TNC’s global media team on pitches to national media. Increase the level of engagement of local community members with the chapter’s work through establishing long-term relationships. Create and execute a plan to build out compelling storytelling of the chapter’s conservation work to build a distinctive, memorable image for the chapter. Continue and increase public and private events to share conservation trends and success stories of the chapter and our partners. Elevate TNC PA/DE leadership and staff as science-based conservation thought-leaders. Ensure principles of diversity, equity, inclusion, and justice are reflected in marketing communications strategies. Broad management responsibility for administrative and professional staff that are responsible for key initiatives or programs. Financial responsibility includes developing and managing project/program/team budget objectives, evaluating results and developing corrective strategies as needed. Provides input to departmental budget process. Collaborates with TNC’s public, private and NGO partners on media and marketing initiatives around partnership-based conservation and government relations projects and programs. Opportunity to act independently within broad program goals. Work checked through consultation and agreement with stakeholders rather by directives of superiors. Navigate the many organizational layers within TNC’s global marketing programs to identify and adopt best practices that can be replicated at the chapter, and to elevate best practices and stories coming out of the Pennsylvania/Delaware Chapter. Supervise one or more administrative or professional staff. Some occasional travel may be required. Other related duties as assigned. MINIMUM QUALIFICATIONS Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience. Experience managing staff and teams. Experience developing communications, media and engagement strategies and measuring results. Experience cultivating and managing client relationships. Experience developing and leading complex projects or programs including financial responsibility and measuring results of strategic plans and programs. DESIRED QUALIFICATIONS Experience developing and executing marketing and communication strategies to achieve priority goals. Excellent writing skills. Experience crafting content for various audiences, platforms and channels. Experience partnering with philanthropy teams to create persuasive content and experiences that engage and activate funders. Experience developing and leading complex projects or programs including financial responsibility, as well as tracking, measuring, and reporting on results of strategic plans and programs. Experience managing high-performing team and cultivating and managing strong relationships with leadership, colleagues, board and other key stakeholders. Experience contracting with and managing vendors. Experience developing, implementing, and measuring strategic communications and marketing plans and programs for multiple audiences. Management experience including ability to motivate, lead, set objectives and manage performance of staff. Experience as part of a leadership team. Excellent communication and presentation skills; ability to persuasively convey a mission statement to diverse groups including donors, board members and the public. Track record of delivering meaningful marketing and communications outcomes with limited budget and staff resources. Familiarity with communication technologies and best practices. Experience planning, coordinating and executing multiple marketing programs/projects, associated budgets and shifting priorities. Experience fostering an environment of creativity. Multi-lingual candidates welcome. Multi-cultural or cross-cultural experience preferred. Proven success in building relationships with fundraising constituents such as major donors, foundations and corporations. LOCATION We are seeking a Director of Communications and Marketing based out of our office in Conshohocken, PA two to three days a week (ideally Wednesday-Thursday). Other possible TNC in-office locations for this position are Harrisburg, PA or Wilmington, DE with potential remote work flexibility. The Director will serve as a member of the chapter’s leadership team. Salary Information: The starting pay range for a candidate selected for this position is generally within the range of $96,000 – $145,265. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment. Who We Are: The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube or on Glassdoor. Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We know we’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply – we’d love to hear from you. To quote myriad TNC staff members, “you’ll join for our mission, and you’ll stay for our people.” What We Bring: Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world! TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here. We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ. The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law. The successful applicant must meet the requirements of The Nature Conservancy's background screening process. Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings! TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line. The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive. Founded in the U.S. through grassroots action in 1951, The Nature Conservancy (TNC) has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than a million members and the dedicated efforts of our diverse staff and over 400 scientists, we impact conservation in 79 countries and territories: 37 by direct conservation impact and 42 through partners. To conserve the lands and waters on which all life depends. Our vision is a world where the diversity of life thrives, and people act to conserve nature for its own sake and its ability to fulfill our needs and enrich our lives.