Director of Communications and Marketing

WHO WE ARE

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”

WHAT WE CAN ACHIEVE TOGETHER

The Director of Communications and Marketing leads the development and implementation of an integrated communications, marketing, and engagement strategy to help achieve our fundraising, conservation, and policy outcomes in support of TNC’s mission and 2030 goals. They partner with the Executive Director and Leadership Team, Director of Philanthropy, communications and philanthropy staff, as well as the Board of Trustees to develop and implement marketing and communications efforts that help achieve our top priorities.

The Director of Communications and Marketing is a member of a team of leaders, marketers, fundraisers, and conservationists committed to achieving the Conservancy’s mission across the Northeast division and specifically in the Pennsylvania/Delaware Chapter. They oversee a small team of marketing, media relations and digital specialists. This is a senior position with the potential to make a significant impact on conservation outcomes by partnering with divisional and chapter leadership. The position sits within the Northeast Division Marketing and Communications team and reports to a regional marketing director supporting our work in Pennsylvania, Delaware, Maryland, Washington, D.C. and West Virginia. The Director will serve as a member of the chapter’s leadership team.

Strategic Communications – They will manage a multi-disciplinary marketing and communications team. They will craft a strategic and integrated marketing and communications plan, content and experiences that will engage key audiences to ultimately drive pivotal conservation, fundraising, and policy outcomes. They focus on identifying and executing the important priorities in a complex and rapidly shifting environment.

Donor Engagement – They will develop unique and engaging donor experiences and campaigns. They will partner with philanthropy teams to understand donor motivations and create persuasive content and experiences targeting current and prospective donors. They will also lead the team in creating compelling narratives and materials that highlight the impact of donations, including print and digital materials (e.g. social media and video content).

Program Delivery – The Director of Communications and Marketing will execute a variety of marketing and communications programs including brand building, partnerships, content creation, earned and paid media, and events. They will keep a finger on the pulse of the media and conservation marketing landscapes to identify emerging trends and best practices that will support chapter objectives.

Leadership and Relationship Building – The Director of Communications and Marketing will manage and retain a high-performing team and deliver results through collaboration. They will travel throughout Pennsylvania and Delaware to get a first-hand look at the Chapter’s work and to deepen relationships with field staff. The Director works closely with the chapters’ executive team and boards of trustees.

As the Director of Communications and Marketing, you will:

• Design, direct and manage multiple complex and diverse programs or projects coordinating the work of other team members, managing budget and ensuring program accountability. Accountable for meeting strategic goals and objectives.
• Establish marketing/communications infrastructure that supports the chapter’s conservation, fundraising, and policy goals.
• Cultivate a culture of marketing and storytelling across the chapter.
• Analyze and identify priority audiences for marketing outreach and engagement.
• Develop and execute donor engagement strategies that support the chapter and flexible funding for division conservation priorities.
• Mine and develop stories from within the chapter to pitch to local media and collaborate with TNC’s global media team on pitches to national media.
• Increase the level of engagement of local community members with the chapter’s work through establishing long-term relationships.
• Create and execute a plan to build out compelling storytelling of the chapter’s conservation work to build a distinctive, memorable image for the chapter.
• Continue and increase public and private events to share conservation trends and success stories of the chapter and our partners.
• Elevate TNC PA/DE leadership and staff as science-based conservation thought-leaders.
• Ensure principles of diversity, equity, inclusion, and justice are reflected in marketing communications strategies.
• Broad management responsibility for administrative and professional staff that are responsible for key initiatives or programs.
• Financial responsibility includes developing and managing project/program/team budget objectives, evaluating results and developing corrective strategies as needed. Provides input to departmental budget process.
• Collaborates with TNC’s public, private and NGO partners on media and marketing initiatives around partnership-based conservation and government relations projects and programs.
• Opportunity to act independently within broad program goals. Work checked through consultation and agreement with stakeholders rather by directives of superiors.
• Navigate the many organizational layers within TNC’s global marketing programs to identify and adopt best practices that can be replicated at the chapter, and to elevate best practices and stories coming out of the Pennsylvania/Delaware Chapter.
• Supervise one or more administrative or professional staff.
• Some occasional travel may be required.
• Other related duties as assigned.

WE'RE LOOKING FOR YOU

The ideal candidate will have all or some of these qualifications. If you don’t have all of them, apply anyway and tell us about your skills and experience:

• Experience developing and executing marketing and communication strategies to achieve priority goals.
• Excellent writing skills. Experience crafting content for various audiences, platforms and channels.
• Experience partnering with philanthropy teams to create persuasive content and experiences that engage and activate funders.
• Experience developing and leading complex projects or programs including financial responsibility, as well as tracking, measuring, and reporting on results of strategic plans and programs.
• Experience managing high-performing team and cultivating and managing strong relationships with leadership, colleagues, board and other key stakeholders. Experience contracting with and managing vendors.
• Experience developing, implementing, and measuring strategic communications and marketing plans and programs for multiple audiences.
• Management experience including ability to motivate, lead, set objectives and manage performance of staff. Experience as part of a leadership team.
• Excellent communication and presentation skills; ability to persuasively convey a mission statement to diverse groups including donors, board members and the public.
• Track record of delivering meaningful marketing and communications outcomes with limited budget and staff resources.
• Familiarity with communication technologies and best practices.
• Experience planning, coordinating and executing multiple marketing programs/projects, associated budgets and shifting priorities.
• Experience fostering an environment of creativity.
• Multi-lingual candidates welcome.
• Multi-cultural or cross-cultural experience preferred.
• Proven success in building relationships with fundraising constituents such as major donors, foundations and corporations.

WHAT YOU'LL BRING

• Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience.
• Experience managing staff and teams.
• Experience developing communications, media and engagement strategies and measuring results.
• Experience cultivating and managing client relationships.
• Experience developing and leading complex projects or programs including financial responsibility and measuring results of strategic plans and programs.

WHAT WE BRING

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits on our Culture Tab on nature.org/careers.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

SALARY INFORMATION

The starting pay range for a candidate selected for this position is generally within the range of $96,000 – $145,265 for annual base salary. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

APPLY NOW

To apply for job ID 56622, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact applyhelp@tnc.org.

Our recruiting process is a rolling interview process to ensure we engage applicants in a timely manner. This means we review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.

Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer. This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.