Why We Need Your Talents
The Director of Asian Marketing is responsible as a key resource to the Vice President of Casino Marketing and the SVP Marketing in developing Live! Casino Hotel as the premier gaming and entertainment venue for Asian guests in the mid-Atlantic region. This individual manages and executes all strategies, sales and marketing programs geared toward Asian guests as well as planning and coordinating marketing campaigns and event functions both on and off property. In addition, building and maintaining close relationships with the local Asian community will be paramount to success in this role.
Where You'll Make an Impact
Develop and manage programs and processes with a return on investment and player attraction and retention for Asian players. Assist in calendar planning including events, promotions and direct mail activities offering input on what will most appeal to the Asian market. Work closely with other departments including F&B, Table Games, Slots and credit to create a seamless service experience for Asian customers. Continuously develop and sustain personal relationships with Asian guests and local community leaders. Implement and capitalize on corporate, division and property VIP Asian player initiatives, including contact management objectives. Grow actual revenues annually, consistent with property plan, and cross property goals. Execute the proper complimentary decisions for all guests both on and off site based on company policies and guidelines. Ability to extend complimentaries in accordance with the property comp matrix. Consistently develop qualified guests to move their play to higher denomination zones and monitor guest activity through use of on-line systems. Ensure full compliance with departmental Internal Controls, policies, procedures and regulations. Responsible for manager book of business and will be eligible 4 player development condition program. Other duties as assigned.
Skills You'll Need to Succeed
A bachelor’s degree is required, a master’s degree is preferred. Five (5) to ten (10) years of experience in hospitality, marketing, or gaming. Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Agency. Fluency in English (speech and writing) is required as well as in either Chinese or Vietnamese. Ability to demonstrate a professional, mature, positive and confident demeanor in dealing with guests and accomplishing daily tasks. Demonstrates the ability to work collaboratively as part of a team, both within and outside the department daily. Knowledge of gaming regulations. Ability to recognize problem gaming signs and deal with them appropriately. Broad variety of tasks and deadlines requires a flexible and irregular work schedule.
A Few Must Haves
Ability to stand 50%. Ability to walk 50%. 24/7 high energy casino. Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises. You will work in an environment where smoking is allowed. Office environment