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Digital Sales Executive

HDJ & Associates
Full-time
On-site
Pittsburgh, Pennsylvania, United States

The Digital Sales Executive is responsible for identifying business opportunities and selling complex digital service packages to law firms. This role requires a blend of high\-level sales expertise and technical fluency in digital marketing trends to consult potential clients on ROI\-driven solutions. 
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Core Responsibilities<\/b>
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  • Lead Generation & Prospecting:<\/b> <\/b><\/span>Proactively identifying and engaging potential law clients through cold outreach (email\/calling), LinkedIn lead generation, and networking at industry events.
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  • Consultative Selling:<\/b> <\/span>Conducting needs analyses to understand client goals (e.g., brand awareness, traffic, or lead gen) and presenting tailored marketing strategies featuring <\/span> <\/span>lead generation, public relations and digital marketing.
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  • Proposal Development:<\/b> <\/span>Crafting and delivering compelling sales presentations, cost estimates, and contracts that align with the client’s budget and business objectives.
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  • Market & Competitor Research:<\/b> <\/span>Monitoring industry trends and competitor pricing to ensure the agency’s offerings remain competitive and relevant in 2026.
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  • Relationship Management:<\/b> <\/span>Building and maintaining strong business relationships to ensure long\-term client retention and identifying opportunities for upselling additional services.
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  • Cross\-Functional Collaboration:<\/b> <\/span>Working closely with internal strategy, design, and operations teams to ensure proposed campaigns are feasible and aligned with client expectations.
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    Requirements<\/h3>

    Required Skills & Qualifications<\/b>
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    • Technical Proficiency:<\/b> <\/span>Understand digital channels including <\/span>AI\-driven marketing<\/b>, SEO, programmatic advertising, and performance metrics (KPIs\/ROI).
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    • Data Literacy
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    • Advanced Communication:<\/b> <\/span>Exceptional negotiation and presentation skills, with the ability to explain technical marketing concepts to non\-marketing stakeholders.
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    • Education:<\/b> <\/span>Typically a Bachelor’s degree in Marketing, Business, or a related field, often coupled with 2+ years of agency\-side sales experience.
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