Digital Media Specialist

***Hybrid Work Environment***

Our Opportunity

DMW is looking for a Digital Media Specialist to help drive success for our current clients and support new business efforts!

The Digital Media Specialist works cross-functionally throughout the handling day-to-day digital marketing efforts while leading the strategy and execution of paid digital media programs throughout key accounts.

What You'll Be Doing

• Planning and day-to-day management/optimization of digital media campaigns including Search engine marketing, paid social and Display.
• Setup and implement reporting via Google analytics 4 (GA4). GA4 expertise will include setting up, analyzing, and reporting of conversion events, pageview and event level tracking.
• Scope and lead implementation of third-party analytics and management tools including Google Analytics 4, Google Tag Manager, Facebook Ads Manager, etc.
• Assist with the development of creative briefs, collaborating on creative production, and building distribution plans comprised of contextual placement, targeted buys, retargeting, search remarketing, etc.
• Develop A/B testing programs for agency clients including banner creative, ad text, and email subject lines.
• Develop and present strategic plans to clients and internal agency teams.
• Prepare and present campaign reports from analytics tools to clients.
• Assumes additional responsibilities as required.