Digital Media Specialist
Faithward Resources
On-site
Lancaster, Pennsylvania, United States
- Deliver internal media communication for firm – create written copy
- Create PPT templates and presentations for internal and external use that are on brand
- Provide tech support at Summits
- Create Loom videos for firm
- Edit videos for media use
- Share Page Port videos for firm use
- Act as liaison between marketing and compliance for all items
- Provide resources to internal affiliated groups – GWP, Monger, Stepp, etc.
- Help with event planning for Summits and events
- Plan, create, and manage multi-channel campaigns across platforms including SEO, SEM, email marketing, social media, and content marketing
- Collaborate with internal teams and external partners to produce high-quality content, including blog posts, whitepapers, case studies, and videos
- Maintain and optimize website content to ensure alignment with brand voice and messaging
- Manage and grow social media channels by curating engaging and compliant content
- Monitor and analyze social performance, adjusting strategies to maximize ROI
- Monitor KPIs and provide detailed performance reports for campaigns and initiatives
- Utilize analytics tools to assess campaign effectiveness and identify areas for improvement
- Ensure all digital marketing efforts comply with industry regulations and company policies
- Maintain consistent brand messaging across all digital channels
- Implement lead generation strategies, including paid advertising, webinars, and gated content
- Manage email marketing campaigns to nurture leads through the sales funnel
- Work on print marketing items as needed for flyers, brochures, magazines, etc.
- Partner with 3rd party Digital Marketing partners to come up with strategy and execute marketing plan
- Respond to phone calls, texts, and e-mails in a timely fashion
- Follow and adhere to Company policies, procedures, and guidelines
- Willing to learn the industry and help us maintain and grow our marketplace position
- Attend business meetings and trainings as required
- Perform other administrative tasks and special projects as assigned
Requirements
- Bachelor’s degree (B.A.) from four-year college or university, and/or Associate’s degree required
- 3+ years of experience in digital marketing, preferably within financial or legal services required
- Proven expertise in SEO, SEM, PPC, and social media advertising required
- Experience with tools like Google Analytics, Google Ads, HubSpot, and other marketing platforms required
- Strong content creation and copywriting skills tailored to professional services required
- Knowledge of compliance requirements for marketing in financial and legal industries preferred
- Ability to analyze data and translate insights into actionable strategies required
- Previous proven experience in creating content and managing social media accounts
- Previous experience with Adobe Suite and excited about learning the ins and outs of programs like Photoshop, Canva, and Lightroom required
- Strong working knowledge of MS Office including Word, Excel, Outlook, PowerPoint, and Teams required