Develop, design, and execute compelling digital advertisements tailored for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
Create visually appealing and engaging ad content, including graphics, videos, and copy.
Campaign Management:
Plan, execute, and optimize paid social media campaigns to meet business objectives.
Conduct audience research to define target segments and craft personalized ad strategies.
Budget Oversight:
Manage and allocate advertising budgets effectively across multiple platforms.
Monitor campaign spending to ensure adherence to budget guidelines while maximizing ROI.
Performance Analysis:
Track, measure, and report on campaign performance using analytics tools.
Generate insights and actionable recommendations based on data to improve future campaigns.
Collaboration:
Work closely with the marketing team to align campaigns with broader marketing strategies.
Collaborate with designers, copywriters, and other stakeholders to produce high-quality ad content.
Trend Monitoring:
Stay up-to-date on the latest trends, tools, and best practices in social media advertising.
Experiment with new formats and techniques to maintain competitive edge.
Qualifications:
Proven experience in creating and managing paid social media campaigns.
Proficiency with ad management tools such as Facebook Ads Manager, Google Ads, or similar platforms.
Strong analytical skills and familiarity with tools like Google Analytics, Hootsuite, or HubSpot.
Excellent creative skills with a keen eye for design and copy.
Experience with A/B testing and performance optimization techniques.
Strong organizational skills and attention to detail.
Ability to work in a fast-paced, dynamic environment.