Digital Media Coordinator

As a leading manufacturer and distributor of medical supplies and equipment for healthcare simulation and education, Pocket Nurse provides solutions and services that create hands-on learning experiences for the next generation of healthcare professionals. Our small business philosophy is, “Use your best judgement every day.” Not only do we give team members the guidance and tools to succeed, we give them autonomy to do their best for the company to succeed.  This privately held company has been in business since 1992 and is experiencing strong growth year after year.

The Digital Media Coordinator supports the Marketing team’s digital initiatives focusing on the development, execution, and analysis of social media plans

This position is a valued specialist expected to deliver high quality, accurate results while efficiently maintaining and enhancing existing systems and standards.  This job allows for independence on multiple, simultaneous projects and involves the ongoing identification of opportunities or problems and the development of sound, carefully thought-out solutions. 

Key responsibilities and other duties as assigned: 

• Develop, execute, and manage social media strategies across multiple platforms, including LinkedIn, X, Facebook, Instagram, Threads, and TikTok. 
• Plan, create, and publish engaging digital content, including social posts, campaigns, and social video content. 
• Monitor social media trends, platform updates, and industry best practices to identify opportunities and recommend strategies to improve digital engagement.
• Analyze social media and digital campaign performance, identify trends and opportunities, and present results, insights, and recommendations to optimize future campaigns, platform strategies, audience engagement, and overall digital marketing effectiveness.  
• Support the execution and optimization of email campaigns to drive engagement and achieve marketing objectives.
• Serve as a liaison with HubSpot support to assist with email campaigns, reporting, and digital marketing improvements.  
• Perform other duties as assigned to support marketing campaigns and initiatives.

Education:

• Bachelor’s Degree in Marketing, Communications, Graphic Design, or a related field. 
• 1-3 years of related experience preferred

Skills and Experience:

• Experience with video creation, multimedia content development, editing, or digital design tools is preferred. 
• Time management and project management skills required to independently manage multiple priorities and deadlines.
• Proficient in Microsoft Office suite.
• Experience using Canva or similar design tools to create social media graphics and content.
• Strong organizational and problem-solving skills.
• Experience in analysis, digital marketing, social platforms, and executing social media marketing.
• Experience with HubSpot or other CRM software preferred

Travel:

• US Travel between 5-10% may be required on an as needed basis.  

Benefits and Compensation:

• Competitive wages and quarterly bonus opportunities. 
• Medical, dental, and vision insurance coverage options. 
• 401(k) with generous company contributions. 
• Paid time off, personal time, paid holidays, and flexible hybrid onsite/remote work schedules. 
• Company-paid life insurance and short-term disability insurance.
• Voluntary life, accident, critical illness, and long-term disability insurance.
• Company-wide cookouts, pot-lucks, and work-day events.
• On-site fitness center, free parking and dog-friendly offices.
• Opportunities for career enhancements through training and educational programs.
• The opportunity to make a difference in the ever-growing healthcare field.

Physical and Cognitive Demands:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation.  All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis and may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk and hear; and requires color and close vision. The employee is occasionally required to stand; walk; stoop or kneel. The employee must occasionally lift and/or move up to 15 pounds. No employee is authorized to lift weight over 50 pounds without assistance. 

This role requires the individual to be able to understand, remember, and communicate moderately complex information and understand problems and collaborate on alternative solutions; organize and prioritize thoughts, ideas and own work schedule; apply common sense, analyze and make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit; express written and spoken word for internal and external communications and compose materials such as detailed reports, forms, letters, manuals, catalogs, publications, etc. and communicate information; and compute, analyze and interpret numerical data for reporting purposes. 

Pocket Nurse is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.  

Information is available here:   http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf  

If you are made a conditional offer of employment, you will be required to undergo a drug test and background check (including criminal record check).