Digital Marketing Specialist

Gwynedd Manufacturing, a growing defense contractor located in North Wales, PA, is a state-of-the-art manufacturing facility dedicated to producing quality products for the U.S. Department of Defense and various U.S. Federal Law Enforcement Agencies. As an innovative company offering a wide array of products, we strive to continuously develop new technology and drive process improvement.

Position Summary

We are seeking a knowledgeable and confident Digital Marketing Specialist to represent a highly respected and technically advanced manufacturer within the firearms industry. This individual will serve as a front-facing voice of the brand—engaging directly with the audience, shaping how products are understood, and communicating clearly across digital platforms.

This role is ideal for someone deeply immersed in the firearms space, who can speak with credibility to both seasoned enthusiasts and newer audiences. The position blends community engagement, content coordination, and on-camera communication, requiring strong industry awareness and the ability to translate technical concepts into accessible messaging.

General Expectations

• Act as a visible and credible representative of the brand 
• Balance community engagement, content execution, and on-camera presence 
• Collaborate closely with leadership and an established creative team 
• Maintain accuracy, clarity, and consistency across all messaging 

Core Knowledge & Skills

• Strong understanding of firearms, gear, and industry culture 
• Excellent written and verbal communication skills 
• Ability to translate technical information into clear, engaging content 
• Confidence speaking on camera and addressing a live or recorded audience 
• Strong organizational skills with attention to detail 
• Ability to manage multiple priorities in a fast-paced environment 

Key Responsibilities

Community Engagement

• Respond to comments, direct messages, and mentions across platforms 
• Actively participate in relevant industry and community conversations 
• Maintain a clear, confident, and informed brand voice 

On-Camera Communication

• Appear on camera to explain products, use cases, and industry topics 
• Communicate effectively with both experienced and entry-level audiences 
• Deliver messaging with clarity, authority, and authenticity 

Content Publishing & Management

• Schedule and publish content across social media platforms 
• Ensure accuracy, consistency, and alignment with brand standards 
• Maintain organized content calendars and workflows 

Content Development Support

• Write and refine captions, headlines, and supporting copy 
• Collaborate with internal creative teams (video, design, editing) 
• Support content planning and execution initiatives 

Industry Awareness

• Monitor trends, conversations, and key voices within the firearms space 
• Identify strategic opportunities for brand engagement 
• Provide insights and feedback to internal teams 

Performance & Insights

• Track engagement metrics and audience behavior 
• Identify high-performing content and key drivers of success 
• Provide recommendations to improve clarity, reach, and impact 

Qualifications

• 2–4 years of experience in social media, content coordination, or a related role 
• Strong communication and interpersonal skills 
• Deep familiarity with firearms and related equipment 
• Comfortable and confident speaking on camera 
• Proven ability to manage multiple tasks with strong attention to detail 

Preferred Qualifications

• Active involvement in firearms communities, training, or shooting sports 
• Interest in outdoor, range-based, or hands-on mechanical environments 
• Ability to simplify complex or technical concepts effectively 

Physical and Work Environment Requirements:

This position is based in a manufacturing environment and may require the following over extended periods of time up to a full 8-hour work shift (excluding lunch and breaks): stand, walk, sit, squat or bend, kneel and rise, lift, carry, push, or pull materials and equipment weighing up to — and occasionally exceeding — 50 pounds, view a computer or other digital screen, work on a computer, workstation or comparable system, and make accurate entries in such systems. Manual dexterity and fine motor skills are required for detailed assembly and precision work. Work may take place in areas with varying temperatures or no climate control, varying noise levels, and production equipment in motion. Proper personal protective equipment (PPE) must be worn in designated areas at all times as required by company policy. Reasonable accommodations may be available to enable individuals with disabilities but are always subject to safety concerns for the employee and all team members.  Employer may require a physical assessment of the candidate’s ability to perform these tasks as a condition of an offer letter.  Any assessment will be performed by a third party vendor and will be reported on a pass/fail basis with no other medical information conveyed to employer.

Equal Opportunity Employer:
Gwynedd Manufacturing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Note: This job description reflects general duties and responsibilities and is not intended to be an exhaustive list. Management may modify or assign other responsibilities as needed.