Digital Marketing Specialist - Email Marketing

Digital Marketing Specialist

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Under the direction of the Sr. Manager, Retention Marketing, the Marketing Specialist will be responsible for the execution of QVC & HSN triggered email campaigns that utilize best practices to drive continuous improvement of the program. Every day we launch thousands of new products for sale, and our triggered emails use customer preferences, behavioral data, and machine learning to present subscribers with a uniquely personalized marketing experience throughout the day.

The Specialist will execute with excellence by improving the customer experience, engage members with meaningful content, drive operational excellence and use analysis to identify key insights/opportunities that will have a positive impact on the customer and the business. Key attributes to success: innovation, technical acumen, creative-thinker, data comfortability

This position is hybrid and in office ~6 times a month.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Acts as the project manager of the development, strategy and technical processes of trigger campaigns while driving campaign delivery.
• Review email campaign results as provided by Bluecore, Adobe and Tableau.
• Utilize learnings in daily decision making for campaigns and to obtain high level understanding across the different trigger campaigns.
• Manage set-up, publishing and troubleshooting of the triggered email program that leverages customer behavioral and product data feeds.
• Tactical execution, including A/B and multivariate testing associated with Test & Learn team, of high-level strategies identified to grow and optimize the trigger email program.
• Analyze daily historical and comparative data through Adobe Analytics, Tableau, and other retention marketing reports to identify growth opportunities and areas for improvement. Reporting out key data points will ensure the achievement of major KPIs and the continuous enhancement of the email teams key metrics.
• Collaborate with both external and internal partners to regularly review campaigns on a daily and weekly basis, ensuring that all campaigns perform at the highest level. If campaigns are not meeting our team KPI's, work swiftly to implement impactful optimizations through different ways of testing, timing and audience improvements to help ensure emails are reaching the customer in an impactful way.

What You Bring

• Education: BA in marketing, communications, or related field; or equivalent experience required
• Experience: 2-4 years professional experience, within digital or email marketing, or e-commerce

Remote work is not permitted in NYC at this time.

#LI-Hybrid #LI-ST4

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. 

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