The Digital Marketing Specialist supports the Director of Marketing by managing and optimizing digital marketing initiatives that drive leasing performance across a multifamily real estate portfolio. This role focuses on paid media strategy, SEO oversight, campaign performance analysis, and website optimization to maximize ROI and brand visibility.
Key Responsibilities
Manage and optimize Google Ads and Meta advertising campaigns across multiple properties
Oversee SEO strategy in partnership with external vendors, including on-page optimization and landing pages
Analyze campaign performance and prepare quarterly ROI and performance reports
Maintain community website content, design standards, and compliance with Fair Housing and accessibility guidelines
Conduct periodic audits of ILS platforms, websites, and paid media channels
Track and report on EliseAI performance and digital marketing trends
Support marketing initiatives, workshops, and special projects as needed
Qualifications
2–4 years of marketing experience (real estate or multifamily preferred)
Strong understanding of Google Ads, Meta Business Manager, and digital analytics
Excellent written, verbal, and presentation skills
Detail-oriented, organized, and able to manage multiple projects
Proficient in Microsoft Office; experience with Canva and Adobe Suite preferred
Google Ads and Meta certifications a plus
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
Additional Information
Must be able to work in a fast-paced environment and occasionally lift up to 15 lbs
Flexible availability, including occasional evenings or weekends, may be required