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Digital Marketing Specialist

Greene, Tweed & Co.
Full-time
Remote

At Greene, Tweed, you'll find the cutting-edge technology, world-class polymer expertise and endless advancement opportunities you'd expect from a multi-national industry leader. You'll find them all in an environment that embraces diversity in people and opinions, moves decision making to the point of impact, and celebrates your success.

If you enjoy continuous learning and are excited about working with and creating technological solutions, explore career opportunities with Greene, Tweed.

Job Summary: This role is responsible for creating engaging multi-channel digital marketing campaigns that generate leads, move prospects through the buyer's journey, and deepen our relationship with current customers to drive revenue and help achieve Greene Tweed’s long-term growth goals.

Specific Roles/Responsibilities:

Demand Generation – Plays a key role in driving demand for Greene Tweed products and solutions through digital channels.

  • Helps drive Greene Tweed’s growth and builds a strong pipeline of qualified leads for the GT Global Sales team.
  • Works with the Corporate Marketing Manager to define strategy and choose the appropriate marketing channels for each initiative.
  • Is responsible for the execution of plans to generate new leads via SEM/SEO, email, content marketing, targeted social advertising, and cooperative marketing with partners.
  • Develops lead nurturing strategies to increase lead-to-opportunity conversion rates, revive cold leads, and grow share-of-wallet with current customers.

Digital Marketing Campaign Development – Partners with Corporate Marketing Manager to identify and coordinate digital marketing campaign strategies.

  • Collaborates with business teams (product, industry, sales, sales operations, marketing)  to understand the target audience and to recommend the most appropriate digital channels to use for each campaign.
  • Designs marketing campaign strategies to deliver business goals while staying within budget.
  • Assists in the development of a digital strategy that enables the customer to contact Greene Tweed via various digital channels (website, email, social media, PPC) and filter to the correct business contact to meet their needs.
  • Develop & implement Account Based Marketing strategies to key strategic accounts

Performance Reporting – Develops reports for business and industry stakeholders to help them understand the impact of digital marketing, identify areas for improvement, and make recommendations for future marketing campaigns.

  • Focuses on campaign ROI and revenue goals to demonstrate the success and/or gaps in marketing strategy.
  • Uses A/B testing to drive continuous performance improvements in email, social media, paid advertising, and website content strategy.
  • Works with the Corporate Marketing Manager on monthly performance reports.

Required Minimum Qualifications:

Education: Bachelors Degree

Skills and Experience  3+ years professional experience using digital business and/or collaboration methodologies; Experience with major marketing automation platforms, including HubSpot, Pardot, Eloqua, and Marketo, is required.  

Note:  This Job Description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by the Supervisor.  All requirements are subject to change and updates.

We also provide eligible employees with a competitive benefits package that includes health insurance, flexible spending accounts, health savings account, 401k savings plan, life and disability insurance, tuition assistance and more, to meet the diverse needs of all employees and their family members.

Equal Opportunity Employer:

Greene, Tweed is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, physical or mental disability, veteran status, or any other federally protected class.

Drug Free Workplace:

Greene, Tweed is a Drug Free Workplace.  Employment is contingent upon successful completion of a pre-employment drug screening and background investigation subject to federal, state, and local laws.

NOTE: Greene, Tweed is not seeking assistance or accepting unsolicited resumes from search firms for employment opportunities, unless they have a written agreement for the position they are contacting us about. Regardless of past practice, all resumes submitted by search firms to any employee at GT without a valid written search agreement in place for that position will be deemed the sole property of Greene, Tweed, and no fee will be paid in the event the candidate is hired by Greene, Tweed as a result of the referral or through other means.

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