Digital Marketing Specialist

Digital Marketing Specialist

Title: Digital Marketing Specialist

Location: Eagleview, PA

Reports to: Senior Director, IT

Full-time

Frontage Laboratories Inc. is an award winning, full-service, CRO/Contract Research Organization operating over 25 state-of-the-art laboratories across the US, Canada and China.  Our core competencies include drug metabolism, pharmacokinetics/ pharmacodynamics (PK/PD), safety and toxicology, bioanalytical services, chemistry and manufacturing controls for drug development, and core laboratory services for clinical trials.

Roles & Responsibilities

Digital Marketing, leads, contract and Sales forecast and reporting

1. Implement and support digital marketing strategies defined by the head of Frontage lab corporate marketing department.
2. Leverage digital marketing tools such as CRM (Salesforce/NetSuite, LinkedIn, Frontage lab website) to promote Frontage lab brand and communicate with life science community and potential clients with consistent message to attract business.
3. Track and update contact list and CDA/MSA status and filing.
4. Client account management and follow up.
5. Track Email and document meeting/visit log into CRM.
6. Leverage AI technologies to generate leads and Sales tracking from lead, opportunity, RFP, to quote, loss/win.
7. Sales data tracking and reporting including existing clients, EC new services, EC renewal, new clients etc.
8. Reporting Pipelines, wins, losses by BD, by BU, by geographic area etc.
9. Collaborating with BD and BU to design a Dashboards and trending analysis in long and short term.
10. Reconcile sales and wins with sales contract and revenue recognition.
11. Support tne CRM system implementation, data migration and improvement
12. Dynamically manage marketing content and material of Frontage lab webport and LinkedIn etc.
13.  Other tasks as expected.

Additional Duties

Other tasks as assigned.

Work Experience Requirements

This is a junior position requiring college graduate education in finance, marketing and basic computer programming skills.  Familiar with state-of-the-art social media tools and trends.

Familiar with finance management tools such as NetSuite to report and track sales order, quick learner of website content management and linked in marketing strategy.

Bilingual: English and Chinese is required.

Educational Requirements

Master’s degree in relevant discipline

Salary and Benefits:

Frontage Laboratories offers a competitive compensation and benefits package including health and dental insurance, a 401(k) plan, disability insurance, and life insurance

Frontage Laboratories Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.