Digital Marketing Lead

• Research, create, and lead the end-to-end work product to execute on digital and social strategies.
• Create and execute promoted social media posts and campaigns, leading campaigns/projects from start to finish, while collaborating with internal partners.
• Monitor, track, and analyze the performance of digital marketing activities; identify and implement recommendations based on campaign performance and best practice.
• Under direction from Marketing leadership, partner with business units, AAA Clubs, etc. to establish, execute, maintain, and optimize content to understand its integration with SEO, paid search, socials, email, web, video, content marketing tactics, etc.
• Establish, cultivate, and maintain relationships with outside partner agencies to advance the interests of AAA Central Penn.
• Perform market research, consulting with other marketing professionals, and monitor data that shows changing trends in advertising consumption, ensuring company digital strategy is in line.
• Develop and support all aspects of search engine optimization (SEO) to align with business objectives and drive company growth and success.
• Prepare monthly campaign reports and provide data-based recommendations for change/enhancements.
• Remain up to date with SEO trends, algorithms, and best practices to ensure company sites are optimized and remain competitive.
• Analyze competitor websites and online marketing initiatives; make recommendations based on findings as well as best practice.
• Monitor GA4 performance and create dashboards and reports to support business initiatives.
• Perform keyword research, optimizing content for keywords related to products and services offered.
• Provide support for simple website changes, landing pages, etc.; analyze and correct technical issues discovered.
• Other duties as assigned and/or required.

Knowledge, Skills, and Abilities: 

• Bachelor’s degree in marketing, information systems, statistics, business, or a related major and 18 months’ experience performing similar duties; or equivalent combination of education and experience.
• Experience with GA4 and Adobe Analytics
• Knowledge of SEO, web content development, and social analytics.
• Proficiency with Google Ads and analytics and other marketing analysis tools.
• Demonstrated experience with social media ad management with advanced knowledge of Facebook, X/Twitter, LinkedIn, Instagram, TikTok, etc. and best practices for use.
• Proficient with content management systems such as WordPress.
• Demonstrated analytical skills with prior experience making data-based recommendations. 
• Strong organizational skills with a keen attention to detail.
• Ability to work as part of a team as well as independently, as required. 
• Excellent communication and interpersonal skills are required to interact effectively with all levels of the organization, including senior management and external partners.

About AAA of Central Pennsylvania

For over 100 years the name AAA has been synonymous with exceptional service. Whether it be roadside assistance, travel, financial products, or insurance nationally we have over 60 million members who appreciate the value and peace of mind that our services provide.  Come join our team and be a part of the AAA legacy! 

Employee Engagement Activities:  We love what we do and we’re proud of our team. We recognize birthdays and employee anniversaries. We also have quarterly and annual recognition events, contests and trivia, an annual company-wide event, and many other opportunities to share our appreciation. Not only is this company-wide, but individual departments and offices as well. We also have opportunities to be involved with various committees that focus on topics like employee safety, wellness, and engagement. 

Work Culture: Here at AAA Central Penn, we value our sense of community which is evident in the events planned throughout the year. We value diversity and create an environment where everyone can be their true selves and every voice matters. 

AAA Cares:  AAA Central Penn has a proud tradition of supporting local non-profit organizations that have a positive community impact. In fact, commitment to the community is one of our core values that guides our efforts to meet the needs of members and the communities we serve. AAA Cares promotes volunteerism and rewards team members with volunteer activity. The initiative is team member-driven, team-spirited, and solidly supported by AAA Central Penn leadership.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear.  Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The employee frequently is required to stand and walk.  The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.  The employee must occasionally lift and/or move up to 50 pounds.  

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions.  The noise level in the work environment is usually moderate.

Disclaimer:

This position description is intended to describe the level of work required of the person performing the job and the physical requirements normal to the position.  Essential functions are outlined; other duties may be assigned as needs arise or as required to support the essential function.

This description is not intended as a contract and is subject to change and revision.