Digital Marketing Intern

Job Title: Digital Marketing Intern

Date: 8/26/25

Reports to: Director of Marketing

Department: Marketing 

Status: Non-Exempt – Seasonal Intern 

General Summary:

The mission of Portage Learning is to transform lives and communities by providing learning opportunities for all who aspire to thrive. We do this not only through superior online instruction, but with a deep commitment to expanding access to education. We believe service is the thread that binds our community and our team together. To that end, we choose to …

• Believe the best in our employees
• Invest in our people
• Collaborate with humility, respect, and appreciation
• Cultivate curiosity and encourage creativity.

The Digital Marketing Intern works collaboratively as a Marketing team assistant in researching trends, topics, and concept development to grow and strengthen Portage Learning’s online presence. The position's primary function is to grow organic and paid traffic by assisting in implementing SEO strategies, paid ad optimization across Google/social media, and analyzing marketing data. This position will play a key role in assisting with campaign development and implementation.

Key Responsibilities (Essential Functions):

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function(s).

• Assist in conducting SEO research and advise on content creation and strategy.
• Identify keywords and phrases for landing pages & blog/site content to help rank higher within organic search.
• Analyze website data (traffic, rankings, etc.) and help determine actions to improve website performance.
• Reach out to relevant websites to gain backlinks through blogs, articles, and other types of content.
• Assist in monitoring digital advertising campaigns on Google, Facebook, Instagram, & LinkedIn.
• Help analyze what ads are performing well and advise on adjustments to improve performance.
• Researches and analyzes performance, competition, and market trends to identify opportunities for improvement.
• Assist in monthly reports using website data and analytics.
• Stay up to date with algorithm trends and updates through research and professional development.
• Be an active participant in brainstorming meetings.
• Engage in weekly professional development sessions as part of the summer internship cohort, cultivating collaboration, strengthening skills, and encouraging continuous learning.
• Perform other related duties as assigned.

Knowledge/Skills Required:

• Knowledge of search engine optimization and algorithms.
• Familiarity with Google analytics and marketing research data.
• Familiarity with PPC and social media best practices.
• Strong written and verbal skills.
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in SEO.

Qualifications (Education Requirements/Experience):

• Currently pursuing an undergraduate degree in marketing, design, or a related field.
• Successful completion of a background check and current and/or ability to obtain the following clearances: Child Abuse, State Police, and FBI Fingerprinting.
• Highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.
• Demonstrated agreement with and vision for the stated mission, philosophy, values, and goals of Portage Learning.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, projectors, and filing cabinets. 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. 
• May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. 
• Light lifting is required. Exerting up to 50 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Position Type and Expected Hours of Work:

This is a summer internship, full-time position. Days and hours of work are typically Monday to Friday, 9:00 a.m. to 5:00 p.m. Must be able to work from the office located in Chippewa Township, PA.

Travel:

This job rarely requires travel but would be mostly local during the business day. 

Other Duties Disclaimer:

This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as- needed basis to meet organizational goals. 

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.