Job Title: Digital Marketing Coordinator
Date: 08/06/2025
Reports to: Director of Marketing
Department: Marketing
Status: Exempt - Professional
General Summary:
The mission of Portage Learning is to transform lives and communities by providing learning opportunities for all who aspire to thrive. We do this not only through superior online instruction, but with a deep commitment to expanding access to education. We believe service is the thread that binds our community and our team together. To that end, we choose to …
- Believe the best in our employees
- Invest in our people
- Collaborate with humility, respect, and appreciation
- Cultivate curiosity and encourage creativity.
The Digital Marketing Coordinator works collaboratively as a Marketing team member in researching trends, topics, and concept development to grow and strengthen Portage Learning’s online presence. The position's primary function is to grow organic and paid traffic by implementing SEO strategies, paid ad optimization across Google/social media, and analyzing marketing data. This position will play a key role in campaign development and implementation.
Key Responsibilities (Essential Functions):
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function(s).
- Conduct SEO research and advise on content creation and strategy.
- Identify keywords and phrases for landing pages and blogs to help rank higher within organic search.
- Develop a link building strategy and reach out to relevant websites to gain backlinks through blogs, articles, and other types of content.
- Analyze website data (traffic, rankings, etc.) and determine actions to improve website performance.
- Work with internal teams and outside agencies to develop and implement organic growth strategies.
- Work with outside companies to gain backlinks to drive relevant traffic to Portage Learning’s website.
- Report on what ads are performing well and advise on adjustments to improve performance.
- Utilize geo-targeting ad strategies.
- Researches and analyzes performance, competition, and market trends to identify opportunities for improvement.
- Responsible for buying, creating, and analyzing paid search, paid social, display, programmatic, and retargeting campaigns.
- Conduct recurring daily, weekly & monthly paid social media advertising analysis and campaign optimizations.
- Create monthly reports using website data and analytics.
- Stay up to date with algorithm trends and updates through research and professional development.
- Perform quality control checks on new and existing documents to ensure compliance with brand standards.
- Help to develop campaigns and content strategies to reach prospective students, as well as school administrators.
- Be an active participant in brainstorming meetings.
- Perform other related duties as assigned.
Knowledge/Skills Required:
- Knowledge of search engine optimization and algorithms
- Familiarity with Google analytics and marketing research data
- Knowledge of SEO software (Moz, SEM Rush, etc.)
- Knowledge of digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.)
- Familiarity with PPC and social media best practices
- Strong written and verbal skills
- Must be able to maintain a consistent voice and style as applicable to various target audiences across platforms and mediums
- Ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in SEO.
Qualifications (Education Requirements/Experience):
- Bachelor’s degree or equivalent years of experience in design or marketing position.
- 0-2 years of experience in design or marketing related field.
- The ideal candidate will be a highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.
- Successful completion of a background check and current and/or ability to obtain the following clearances: Child Abuse, State Police, FBI Fingerprinting, and Mandated Reporter for Child Abuse.
- Demonstrated agreement with and vision for the stated mission, vision, philosophy, values, and goals of Portage Learning.
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, projectors, filing cabinets and fax machines.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
- May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information.
- Light lifting is required. Exerting up to 50 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
Position Types and Expected Hours to work:
This is a full-time position. Days and hours of work are typically Monday to Friday, 9:00 a.m. to 5:00 p.m. Must be able to work from the office located in Chippewa Township, PA.
Travel:
This job rarely requires travel but would be mostly local during the business day.
Other Duties Disclaimer:
This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as-needed basis in order to meet organizational goals.