Digital Marketing Email Specialist

The Opportunity

Under the direction of the Email Operations Manager, Retention Marketing, the  Marketing Specialist will be responsible for the execution of email campaigns and mobile messages that utilize best practices to drive continuous improvement of the program. The Specialist will execute with excellence by utilizing impactful marketing planning and collaboration with e-commerce and creative partners while ensuring email and mobile marketing production schedules remain on target.  

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Acts as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.
• Strategically determines production schedule, assigns key dates and directs a team of creative designers and copywriters with intent and focus of each campaign.
• Merchandises and secures relevant, successful product for all campaigns by working with e-commerce partners and utilizing Adobe Analytics and Tableau, as well as historic email results/data.
• Responsible for all product information (including keying pricing and special offer information) and imagery. Partners with eCommerce to determine key sales points, ensure alignment to event/programming messaging and ensure images are available in accordance to email timeline.
• Set up and execution within the Bluecore Email Service Provider.
• Review email campaign results as provided by Salesforce, Adobe  Analytics and Tableau.
• Utilize learnings in daily decision making for campaigns and to obtain high level understanding across all email and mobile programs.
• Partners with the Campaign Management team to obtain the appropriate customer list to launch via email system (Salesforce & Bluecore). Monitor to confirm 100% completion.
• Responsible for reviewing test versions of campaigns before launch by utilizing close attention to detail to check erroneous spelling, linking, promotional errors.

What You Bring   

• Education: BA in marketing, communications, or related field; or equivalent experience required
• Experience: 2-4 years professional experience, within digital or email marketing, or e-commerce
• Strong interpersonal, communication, self-management and organizational skills
• Must be able to work and collaborate with others both internally and externally
• Ability to problem solve, providing alternate solutions to issues and working collaboratively with cross-functional teams

#LI-Hybrid #LI-ST4

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. 

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