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Digital Marketing Coordinator

Fidelity Bank
On-site
Scranton, Pennsylvania, United States

Job Details

Scranton, PA

About Us:

Who We Are: Founded in 1902, we have grown to meet the expanding financial needs of the communities we serve. Recognized both regionally and nationally for our exceptional client experience, we are an industry leader—embracing technology and continuously adding new products to best serve our clients.

Why Work at Fidelity? For over a decade, Fidelity Bank has been ranked among the area’s top banks by local and national publications. We've also been recognized as one of the best places to work. A core part of our vision is to be the best bank for the community. In 2024, our bankers contributed more than 4,100 hours of volunteer service and helped donate over $1.6 million to nonprofit organizations across our markets. We're looking to hire top talent to join us in serving our community partners.

Job Description:

We’re looking for a creative problem-solver and data-driven strategist to join our fast-paced Marketing and Digital Sales team as a Digital Marketing Coordinator. If you’re passionate about marketing technology, energized by emerging trends, and motivated to exceed goals, you’ll thrive in this role. The ideal candidate is a collaborative team player, an expert communicator, and someone who’s driven to think outside the box and deliver meaningful results. We are looking for someone who has prior experience in a similar role.

As our Digital Marketing Coordinator, you’ll lead and execute multi-channel campaigns to drive engagement, generate leads, and support digital product growth. This includes PPC, SEO, social media, and marketing automation tools—all with a strong focus on data and performance analysis.

Key Responsibilities

  • Plan, implement, and optimize digital marketing campaigns across paid and organic channels (SEO/SEM/PPC)
  • Manage content creation and day-to-day operations for email, social media, and digital outreach
  • Leverage marketing automation platforms (e.g., Constant Contact, HubSpot, Pardot) to increase client engagement
  • Conduct data analysis to support performance reporting and targeted offer strategies
  • Drive adoption of digital banking tools and support digital account openings
  • Develop and repurpose visual and written content aligned with brand messaging
  • Track campaign performance and measure impact using tools like Google Analytics