Fidelity Bank is seeking a Digital Marketing Coordinator to execute and optimize digital strategies that drive engagement, enhance digital product sales, and support business goals. The ideal candidate is passionate about technology, data analysis, and continuous learning in a fast-paced environment.
Key Responsibilities:
Additional Responsibilities: Manage marketing automation campaigns (Documatix, Micronotes), Terafina communication, and digital messaging, including programming outdoor electronic boards.
Preferred Skills & Experience:
Qualifications
Education/Training: BA degree in Marketing, Communications, Journalism, Advertising, or equivalent
Skill(s): Proficient reading, writing, grammar, and mathematics skills; proficient interpersonal relations and communicative skills; proficiency in analyzing, interpreting, and implementing marketing strategy; a working knowledge of current and proposed bank regulations affecting the marketing function; proficient composition skills visual and auditory skills; specialized certification helpful, such as in Google Analytics, Google Ad Words, SEO/SEM, etc., excellent writing skills, experience with content creation to drive engagement, Graphic design ability helpful.
Recognized by the American Bankers’ Association, Fidelity Bank is ranked as one of the “Top 200 Community Banks in the U.S.” for 11 years in a row. The bank has also been awarded “Best Bank,” “Best Mortgage Company,” and the Gold Award for “Best Places to Work” by the Times Leader Media Group. Fidelity Bank offers a positive and supportive environment, focusing on work/life balance, encouraging volunteerism, and investing in education and training. To be considered for this exciting opportunity with a growing community-focused bank, please forward your resume.
Education/Training: BA degree in Marketing, Communications, Journalism, Advertising, or equivalent
Skill(s): Proficient reading, writing, grammar, and mathematics skills; proficient interpersonal relations and communicative skills; proficiency in analyzing, interpreting, and implementing marketing strategy; a working knowledge of current and proposed bank regulations affecting the marketing function; proficient composition skills visual and auditory skills; specialized certification helpful, such as in Google Analytics, Google Ad Words, SEO/SEM, etc., excellent writing skills, experience with content creation to drive engagement, Graphic design ability helpful.
Experience: Three to five years of marketing experience.