Digital Content Manager

Role Overview

The Fig Digital Content Manager is an integral member of the Fig Industries team who will cultivate creativity and community engagement by being a collaborative and enthusiastic team player. This self-motivated and dynamic individual is responsible for the management, innovation, and growth of Fig Magazine’s online presence.

Expectations

• Exemplify the Fig Industries values of Curiosity, Courage, Perspective, and Excellence
• Represent the Fig Magazine brand in the Lancaster community and beyond
• Deliver an unparalleled experience to Fig Magazine clients
• Embrace workflow and technology to manage deadlines and deliverables
• Continually elevate the Fig Magazine brand through innovation and efficiencies
• Collaborate with the Fig Magazine team on new ideas, strategy, and growth opportunities

What You’ll Do

Content Creation & Writing

• Serve as lead content creator and copywriter for Fig Magazine’s online presence

• Produce engaging creative content (both phone-quality photography and videography) for use across digital platforms
• Craft clear, engaging, and on-brand copy across social media, emails, and website articles
• Edit and refine content written by clients to ensure consistency in brand voice and standards
• Collaborate and ideate with the Fig Magazine team on upcoming issues, digital campaigns, and special projects

Social Media Strategy & Execution

• Develop and execute a cohesive social media strategy across Fig Lancaster and Fig Franchise social media channels, including Instagram, Facebook, LinkedIn, and TikTok
• Manage content calendars, posting rhythms, and analytics tracking
• Creatively transform print ad content and campaigns into engaging social media posts
• Collaborate with Fig Managing Director to execute paid digital packages for partners while maintaining Fig brand and voice
• Attend Fig photoshoot to capture behind-the-scenes content
• Foster online community-building and monitor all channels for comments, questions, and direct messages
• Compile monthly and annual analytics reports with thoughtful insights and strategy recommendations

Website & Email Ownership

• Curate community events for figlancaster.com event calendar and monthly roundups

• Serve as day-to-day owner Fig Lancaster website, ensuring homepage is up to date and other event submissions are approved
• Craft and optimize reader-friendly articles for discoverability, accessibility, and performance
• Produce weekly email newsletter, sales emails, and magazine launch emails in collaboration with Fig Managing Director

Community Engagement

• Regularly attend community events for networking and social media coverage, such as city-wide events, First Fridays, Fig Lancaster launch parties, client events, new business ribbon cuttings (includes some evenings and weekends)
• Regularly visit local small businesses and organizations for added coverage and brand representation

Qualifications

• Bachelor’s degree in marketing, communications, or other related field
• 5+ years of industry experience
• Excellent organization and attention to detail
• Excellent writing and communication skills
• Experience in managing multiple professional social media accounts
• Willingness to be a strong representation of the brand
• Knowledge of Meta Business Suite, TikTok, and LinkedIn as well as social media trends and best practices
• Experience in working with social media data and analytics; demonstrated ability to translate metrics into actionable insights
• Working knowledge and familiarity with the Adobe Creative Suite preferred, but not required
• Experience with Wrike, WordPress, and Mailchimp preferred, but not required
• Strong knowledge of the Fig Magazine product and passion for local community