Creative Marketing Manager

Role:  Creative Marketing Manager  

Location: Wilmington, Delaware, USA

The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to making the LYCRA® brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry. It is all reflected in our corporate vision: “enhancing life through innovative garment solutions.” 

We are seeking a detail-oriented, creatively driven Creative Marketing Manager to join our B2B apparel organization. Reporting to the Director of Creative Marketing, this role bridges design execution with marketing operations, playing a pivotal role in maintaining brand consistency, supporting internal teams, and ensuring the efficient use and distribution of creative assets. The ideal candidate has a foundational graphic design skillset, strong organizational capabilities, and experience managing creative workflows and systems.

Reporting to the Director of Creative Marketing based in Wilmington, the successful candidate will be responsible for the following:

Key Responsibilities

Creative Execution & Support

• Execute basic graphic design tasks including file conversion, asset resizing, and creating/editing presentation and document templates (e.g., PowerPoint).
• Produce and update internal-facing marketing collateral using brand templates and guidelines.
• Assist in preparing visual assets for trade media, sales enablement, and event marketing.

Brand Stewardship

• Ensure consistency in visual branding and messaging across all internal and external materials.
• Review and provide feedback on visual content to ensure alignment with brand standards.
• Partner with cross-functional teams to uphold brand integrity across all touchpoints.

Asset Management

• Manage and maintain the company’s Digital Asset Management (DAM) system, ensuring all content is current, accurately tagged, and easily accessible.
• Support teams in the retrieval and proper use of brand assets and templates.

Internal Merchandising of Marketing Materials

• Curate and distribute marketing materials to internal stakeholders to drive usage and adoption.
• Communicate availability of new or updated assets, campaigns, and content across the organization.

Trade Media & Campaign Support

• Coordinate the trafficking of creative assets for trade media placements and industry publications.

Liaise with external media partners, printers, and platforms to ensure timely and accurate asset delivery

Required Skills and Experience:

• Bachelor’s degree in Marketing, Graphic Design, Communications, or related field.
• A minimum of 3-5 years of relevant experience in a marketing or creative services role
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office (especially PowerPoint), and file formatting.
• Experience working with a Digital Asset Management (DAM) platform (e.g., Acquia, Bynder, Brandfolder, etc.).
• Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
• Understanding of brand guidelines and how to enforce them effectively.
• Familiarity with trade media processes and creative trafficking is a plus.

Desirable Skills & Experience:

• Apparel Merchandising experience.

Compensation/Benefits

• We offer a competitive salary, including variable pay and an excellent benefits package.

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com. 

We are an equal opportunity employer.  All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.