The Communications Specialist supports CORE’s communications, marketing, public awareness, and donor designation efforts through social media management, content creation, website administration, communications support, and performance analytics. Reporting to the Marketing & Communications Lead, this position develops and distributes content across digital and traditional communications channels, supports media and public awareness initiatives, and helps ensure consistent application of CORE’s brand standards, messaging, and strategic priorities.

The Communications Specialist is responsible for managing CORE’s social media presence, maintaining website content, supporting internal and external communications, monitoring communications performance metrics, and assisting with media relations activities. This position plays an important role in telling the stories of donation and transplantation through compelling written, visual, and multimedia content while helping increase public awareness and donor designation throughout CORE’s service area.

The successful candidate will demonstrate strong written and verbal communication skills, creativity, attention to detail, project management abilities, and proficiency in digital communications platforms and analytics tools. They must be able to manage multiple priorities in a fast-paced environment while representing CORE’s mission, vision, and values in a professional manner. This position requires flexibility to work evenings and weekends and travel throughout CORE’s designated service area, including overnight travel to support community outreach activities, events, campaigns, meetings, and organizational initiatives.

SCOPE OF RESPONSIBILITY

The Communications Specialist reports directly to the Marketing & Communications Lead and works collaboratively with the Director of Public Affairs and Donor Family Services, Community Outreach Department staff, CORE leadership, and external partners to support CORE’s communications, marketing, public awareness, and donor designation objectives. The incumbent is expected to work collaboratively as a member of the Community Outreach team, demonstrate sound judgment and professionalism, and consistently support CORE’s mission, vision, values, and commitment to donation.

Responsibilities include:

• Manage and curate content across CORE’s social media platforms, including content calendars, audience engagement activities, digital storytelling initiatives, and multimedia content.
• Create written, graphic, photographic, and video content that supports public awareness campaigns, donor designation efforts, organizational initiatives, and community outreach activities.
• Capture and produce live social media content at community events, meetings, special events, and organizational initiatives.
• Monitor social media channels, trends, and emerging technologies to identify opportunities for increased engagement, visibility, and communications effectiveness.
• Manage and create content for CORE’s Volunteer and Donor Family Facebook pages, fostering engagement, stewardship, recognition, and ongoing connection to CORE’s mission.
• Develop, write, edit, and coordinate internal and external communications materials including newsletters, publications, presentations, marketing collateral, digital communications, and organizational messaging.
• Manage and maintain website content to ensure information remains accurate, current, engaging, and aligned with organizational priorities while supporting a positive user experience.
• Oversee content displayed on CORE’s front lobby digital monitors and displays, ensuring messaging is timely, engaging, and reflective of CORE’s mission, programs, events, and strategic initiatives.
• Support media relations activities through media monitoring, maintaining media databases, drafting press releases and supporting materials, coordinating interview logistics, gathering information for media inquiries, and assisting with announcements, campaigns, and events.
• Monitor, track, analyze, and report on social media, website, digital marketing, media, and communications performance metrics. Provide recommendations to improve content effectiveness, audience engagement, and overall communications outcomes.
• Collaborate with internal departments, external vendors, agencies, healthcare partners, volunteers, and community organizations to support strategic communications and marketing initiatives.
• Provide graphic design, photography, videography, writing, editing, and other creative support for departmental projects, campaigns, events, and communications materials.
• Assist with the development and implementation of communications campaigns, public awareness initiatives, and donor designation efforts that support organizational goals.
• Participate in community outreach activities, professional development opportunities, organizational committees, and industry associations that support CORE’s mission and strategic priorities.
• Travel throughout CORE’s designated service area, including overnight travel, and working evenings and weekends to support meetings, conferences, events, outreach activities, and organizational initiatives.
• Perform other duties and special projects as assigned by the Marketing & Communications Lead, Director of Public Affairs and Donor Family Services, and/or President/CEO.

JOB QUALIFICATIONS

The position of Communications Specialist requires a bachelor’s degree in Communications, Marketing, Public Relations, Journalism, English, Digital Media, or a related field and a minimum of one to three years of experience in communications, marketing, social media, digital media, or a related field. The successful candidate will demonstrate excellent written and verbal communication skills, strong organizational, analytical, and interpersonal skills, and the ability to manage multiple priorities and deadlines. Requires proficiency in Microsoft Office, content management systems, website management platforms, social media management tools, and communications analytics platforms.

The candidate must possess a valid driver’s license and be able to lift up to 30 pounds, transport and set up displays and materials, and sit or stand for extended periods of time. The incumbent must be willing to travel throughout CORE’s designated service area, including overnight travel, and be available to work evenings and weekends.

The candidate must demonstrate professionalism, sound judgement, a strong work ethic, and a commitment to CORE’s mission, vision, values, and the advancement of organ, tissue, and cornea donation.

DEGREE OF JOB DIFFICULTY

The degree of difficulty for the Communications Specialist falls within the moderate to considerable range due to the responsibility for developing and distributing communications that influence public perception of CORE and organ, tissue, and cornea donation. The incumbent must ensure the accuracy, quality, and consistency of content shared across social media, websites, publications, and other communications platforms.

The position requires sound judgment, professionalism, discretion, and strong interpersonal skills when interacting with donor families, volunteers, healthcare partners, community organizations, and the public. The Communications Specialist is expected to maintain a professional image and conduct themselves in a manner that positively reflects CORE’s mission, values, and brand. The incumbent’s actions, communications, and professional image directly impact the credibility and reputation of CORE. Errors in content, messaging, public interactions, or data reporting could negatively affect public trust, stakeholder relationships, donor designation efforts, and the organization’s reputation.