Summary
The Communications Manager is responsible for engaging the community and Bethanna’s constituency to advance the organization’s mission. The Communications Manager will work closely with service delivery, community engagement, advancement and leadership staff in order to make strong connections for those seeking services from Bethanna, recruit foster/resource caregivers, recruit staff and promote engagement with Bethanna’s mission. In particular they will design and execute communications campaigns utilizing print publications, social media, media, email, mail as well as mange the company’s website. The Communications Manager will develop, write and publish compelling print and digital publications for a variety of purposes. They will implement a robust Social Media Calendar including managing postings. They will manage brand clarity and consistency across all Bethanna’s locations, services and platforms.
Responsibilities:
• Develop a strategic communications and community engagement activities to reach target audiences.
• Manage brand clarity initiatives and ensure that brand messaging across Bethanna remains consistent across all platforms.
• Design, create and maintain all publications and printed materials.
• Regularly monitor and prepare monthly analytics of all communication initiatives.
• Maintain the organization’s image library and ensure it is kept current.
• Support the design and execution of all email, social media and direct mail campaigns.
• Write/edit compelling print and digital publications.
• Work with printers and vendors to ensure highest quality production of materials while keeping within budget.
• Supervise distribution of prepared materials through mailings, on‐site locations, and digital communications.
• Maintain Bethanna website ensuring that content is accurate and current.
• Prepare and manage the Social Media Calendar.
• Prepare and post regular entries/digital images on social media to engage followers and increase participation from and partnerships with the community.
• Coordinate all messaging on social media platforms, website, and print.
• Approve all posts from other team members prior to social media posting. Discussing posts in advance of posting with the Chief Executive Officer as needed.
• Engage Bethanna staff and program participants to obtain relevant and compelling content to inform print, media and social media publications.
• Obtain required consents to engage with program participants.
• Meet Key Performance Indicators in regards to expected outcomes.
• Collaborate with and support program teams in their efforts to recruit Resource Caregivers.
• Collaborate with and support Human Resources to recruit Workforce Members.
• Collaborate with and support efforts to engage the community to utilize Bethanna’s servces and develop strong individual and community partnerships.
Education/Experience:
• Bachelor’s degree in communications, journalism, public relations or related field required.