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Website Content Coordinator

Zippo Manufacturing Company
Full-time
On-site
Bradford, Pennsylvania, United States

Website Content Coordinator

PRIMARY DUTIES:Ā 

  • Assist with creating, editing, and publishing website pages, blog posts, and landing pages in Shopify.
  • Help update promotional content, banners, and product information to reflect current campaigns and initiatives.
  • Ensure web content follows brand standards and is visually consistent across mobile and desktop platforms.
  • Coordinate with marketing and e-commerce teams to apply basic SEO practices, such as keyword tagging and updating meta descriptions.
  • Upload and organize images, videos, and other digital assets in Shopify in collaboration with the Creative team.
  • Track basic site metrics and content performance using Shopify reports and Google tools to flag potential updates.
  • Help prepare content for testing or user experience improvements under the direction of senior team members.
  • Assist with website-related tasks for international distributors, including file sharing and basic updates for regional Shopify sites.
  • Provide general administrative support such as maintaining tracking links (UTMs), submitting invoices, and keeping records of updates.
  • Support planning and coordination of select marketing campaigns and promotions across digital channels.
  • Stay up to date on content trends and tools to support continued learning and team knowledge-sharing.

EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:

  • Two to three years of experience as a Website Content Coordinator or similar position.
  • Demonstrated abilities in Shopify CMS and Google Analytics, or similar.
  • Knowledge of UX/UI principles and e-commerce best practices.
  • Google Analytics certifications are strongly preferred.
  • Experience working in a Project Management Software environment like Monday.com or Asana is strongly preferred.

***This is an office hourly, full on-site position located in Bradford, PA***

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