VP of Sales and Marketing

POSITION SUMMARY:

Here at Nemacolin, our associates know to “Expect the Unexpected” – You have come across the career opportunity where entertainment and excitement are the job description. This position must be committed to making every experience memorable all while having fun and relishing the incredible atmosphere of the resort.

The Vice President of Sales and Marketing is responsible for assisting in overseeing all day-to-day operations and coordination of sales and marketing at Nemacolin. This position is responsible for evaluating and recommending marketing strategies to achieve property goals, revenue and profitability objectives as well as implementing marketing programs, promotional programs, special events, and entertainment programs.

ESSENTIAL FUNCTIONS:

(The following statements are intended as general illustrations of the work in this job class and are not all-inclusive for this position.)

• Delivers internal and external guest service the Nemacolin way. Goes above and beyond – whether for an associate or guest.
• Responsible for actively building and retaining guest relations and acts as a mentor to other employees and coworkers to provide superior guest service.
• Oversees hiring, scheduling, training, motivation, supervision, and development of marketing staff.  Recommends and approves evaluation ratings, wage increases, promotions, and other employment actions for marketing staff.

• Establishes departmental operating standards, guidelines, objectives and maintains other administrative processes such as budgeting and staffing to ensure proper planning, efficiencies, and operational effectiveness of department for successful achievement of property goals.
• Directs long and short-term planning for all functions of the marketing department, including analysis of product and market opportunities, program effectiveness and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
• Reviews and evaluates strengths, weaknesses, and performance of all departmental programs in order to most effectively implement changes to improve operations and execution of future programs as well as to most efficiently allocate resources.

• Researches database information to identify customer demographics and behavioral analysis; consults with corporate marketing team on methods of targeting, developing and informing.
• Coordinates management functions, including guest ratings and direct marketing activities to ensure the achievement of customer development goals.
• Approves, implements, and evaluates media plans, mail campaigns, promotions, entertainment, special events and all other property marketing expenditures in order to ensure program effectiveness; implements improvements based upon property performance.
• Develop and monitor property research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs.
• Other job duties as assigned.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Relevant sales and marketing qualifications and previous hospitality leadership experience required.
• Bachelor’s degree in marketing, Business Administration, Hospitality or related field with at least 5-7 years’ experience in hospitality luxury marketing, marketing/advertising and/or marketing related field with at least 3 years’ experience in a leadership capacity in marketing and sales.
• Experience in a Forbes four or five star rated resort is preferred; superior customer/guest service relations experience required.
• Must possess an outgoing personality and knowledge of superior customer service training.
• Must be at least 18 years of age.
• Candidate must have the ability to work varying shifts, including evenings, weekends, and holidays.
• Must be able to speak English fluently.
• Ability to perform basic mathematical functions.
• Knowledge of and ability to operate Microsoft Office Programs – Word, Excel, PowerPoint, etc.
• Proven track record of staff development and retention.
• Demonstrates interpersonal sound judgment and decision-making skills in directing administrative tasks, using discretion when necessary, understanding the potential impact on the department.
• Must be able to lift/push/pull/carry no more the 5-30 lbs.
• Ability to stand continuously for 95%, operate equipment for 15%, kneel for 20%, bend for 50%, climb for 35%, and drive for 0% of their scheduled shift.

This job description cannot possibly include a complete comprehensive listing of all the activities, duties or responsibilities that may be require by the organization and/or members of management. It reflects management’s assignment of essential functions, but it does not prescribe or restrict the additional tasks that may be required.