VP, Marketing and Communications Data Privacy

Vice President, Marketing & Communications Data Privacy

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

BNY is seeking a Vice President, Data Privacy Champion to lead privacy-by-design across Marketing & Communications (Marcom). This leader will define and own the Marcom privacy strategy and control framework aligned to enterprise standards and regulatory requirements. This role may be located in either Pittsburgh or Boston.

In this role, you’ll make an impact in the following ways: 

• Embed privacy principles into all Marcom strategies, campaigns, channels, vendors and platforms, ensuring compliant, ethical use of personal data while enabling measurable marketing impact
• Serve as the primary privacy point of contact for Marcom and a key liaison with Global Privacy Office, Legal/Compliance, Data Governance, and Technology
• Establish governance for consent, preferences, tagging, and tracking technologies (cookies, pixels, SDKs), including standards for tag management and data minimization
• Drive privacy-by-design in campaign planning, audience building, personalization, measurement, and MarTech/CDP/CRM integrations
• Maintain an authoritative inventory of Marcom data flows, tagging, vendors, and cross-border transfers
• Lead privacy impact assessments for Marcom initiatives, new channels, and technology changes; ensure risks are mitigated and remedial actions tracked to closure
• Train and coach Marcom teams on privacy principles, data minimization and responsible measurement
• Oversee third-party/vendor assessments for marketing tools, analytics, media partners and event platforms; ensure contracts contain appropriate privacy clauses and DPAs

To be successful in this role, we’re seeking the following: 

• 7-9 years in marketing/digital marketing, privacy, compliance, or data governance, with at least 5 years working in privacy or risk programs in a global organization
• Prefer and understanding of marketing technologies (CDP/CRM, marketing automation, analytics, tag managers, DMPs/ad platforms, email/SMS, social)
• Strong knowledge of major privacy regulations (GDPR, CCPA/CPRA) and marketing-specific laws/guidelines (CAN-SPAM, TCPA/SMS consent)
• Demonstrated experience designing and operationalizing privacy-by-design for business use cases 
• Proven ability to lead cross-functional stakeholders and communicate complex privacy topics to senior executives and creative/marketing teams
• Ability to identify risk, prioritization and remediate data privacy issues

At BNY, our culture speaks for itself, check out the latest BNY news at:

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 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards: 

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.