Sr. Marketing Specialist - GCG Connectivity & Power Solutions - Collegeville, PA
Genuine Cable GroupOverview
GCG Connectivity & Power Solutions (CPS) is seeking a Senior Marketing Specialist to support brand awareness, lead generation, and digital performance across our Connectivity & Power Solutions business!
As our Senior Marketing Specialist, you’ll play a hands-on role in developing and executing digital marketing initiatives that drive brand awareness, support revenue growth, and enable customer acquisition. You’ll conduct market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. You'll also support development of marketing materials, campaigns, and promotions and monitor KPI's to track campaign performance.
This position is ideal for a digitally savvy marketer who enjoys owning execution, improving performance through optimization, and collaborating cross-functionally in a fast-paced B2B environment.
This role offers a hybrid work arrangement from our offices located at 101 Kestrel Drive Collegeville, PA, 19426.
What You’ll Do
Revenue, Leads, Brand Awareness: Manage the day-to-day production of the internal and external marketing and communication projects as they relate to the marketing calendar. Drive incremental revenue and leads through digital channels. Use digital channels to increase and reinforce brand awareness
Online Brand Management: Ensure that all online customer touchpoints align with CPS brand strategy
Digital Campaign Execution: Work with CPS Marketing team to execute digital aspects of marketing campaigns. Coordinate, deploy, and help to develop Digital Advertising campaigns and assets including emails, social media posts, web banners, web pages, etc
Site Optimization: Optimize the user experience, Identify critical conversion points and drop off points, and continual optimize user funnel
Website Marketing: Utilize e-commerce site tools for prioritizing high margin and key brands. Use advertising spots on site to promote key brands in line with marketing coop contributions and company objectives
Enhancements: Identify, research and test new digital channels and tools, maximizing the return from new tools
Maintain Online Resource Libraries: Maintain consolidated CPS resource library for internal and external use, containing video and PDF content. Responsible for managing the agency or 3rd parties responsible for creating the imagery, website graphics, etc. while maintaining appropriate brand voice and identity
Hubspot CRM Management: Own and manage the Hubspot CRM tool and associated customer records, email lists, landing pages, surveys, etc
Marketing Planning: Participate in overall marketing strategy planning.
What You’ll Bring
- Bachelor’s degree or equivalent experience
- 3–5 years of experience in digital marketing, demand generation, or a comparable role in a business-to-business environment; previous experience within wire and cable distribution considered advantageous but not required
- Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing, and display advertising
- Experience using marketing analytics and data to measure performance and guide decisions
- Proficiency with CRM and marketing automation tools (HubSpot & Salesforce) experience preferred
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent written and verbal communication skills
- Self-directed, detail-oriented, and comfortable working independently with minimal supervision
What we offer
Competitive base salary and eligibility for annual bonus
Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
An employee-centric company that values and truly appreciates our most important asset: You!
About Allied Wire & Cable
Allied Wire & Cable (AWC) was founded in 1987 and acquired by GCG in 2021. We are a market-leading, value-added distributor of wire and cable-based connectivity and solutions. We proudly serve the industrial OEM, factory automation, communications, and building technology markets.
About GCG
At GCG, our mission is to power, connect, and automate our world. With the responsive DNA of a startup and the size of a global leader, we offer top brands and extensive value-added services that make us an invaluable partner to our customers in multiple industry verticals across the globe. We are committed to meeting the needs of our customers, while focusing attention on our responsibility to the environment, our associates and the communities we serve.
GCG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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