Sr. Manager, Marketing Technology - OmniChannel Personalization
ComcastJob Summary
The Marketing Technology Strategy team is looking for an experienced and passionate leader to join and manage an OmniChannel Personalization roadmap to help consumers receive relevant, contextual messaging across multiple channels. Through close collaboration with marketing, engineering, analytics, data, and operations teams - you will be driving the roadmap & delivery of game changing features that help customers have meaningful engagements with Xfinity.Job Description
What You’ll Do:
This position is responsible for delivering a unified, integrated roadmap & feature definition - partnering with various Marketing and Technology teams to determine the best technologies, integration plans, and timing. This role requires forward-thinking, relationship building, and an understanding of current and upcoming Marketing tactics.
Deliver marketing technology capabilities (including campaign, journey & content orchestration, activation, edge personalization, and feedback collection) supporting omni-channel marketing campaigns
Lead annual and quarterly planning for areas of ownership
Develop and maintain feature roadmaps that consider marketing strategy, stakeholder needs, current state architecture, and the end user
Partner with cross-functional teams to plan and deliver the roadmap
Work with key stakeholders to ensure requirements are captured and prioritized
Manage a team including one or more individual contributor direct reports and external contractors
Lead internal and external team members to deliver roadmap features and enhancements
Partner with technical teams to ensure ongoing support and operations of key marketing technology platforms
Support and deliver end user change management and training
What You’ll Need:
Experience factoring consumer marketing strategies into product definition and technology for digital media or marketing products
Clearly communicates a vision, concepts, and ideas
Quickly understands complex systems and processes
Analyzes data to drive prioritization and decision making
Fluency with Adobe Campaign, Adobe Journey Optimizer, Adobe Message Center (or alternate experience with Salesforce, or other marketing platforms)
Attention to detail with strong project management skills, delivering on time
Ability to communicate and build cross functional relationships
Consistently exercises independent judgment
Education and Experience:
Bachelor’s Degree or equivalent
5-7+ years’ experience in marketing technology, operations, or related roles - ideally in a large B2C consumer company
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Leadership, Operations Processes, Strategic ObjectivesWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
7-10 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.