Sr. Manager, Experiential Marketing and Tradeshows
ComcastJob Summary
Comcast Business is a growing part of the Comcast organization – focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action.As we continue to work toward driving the Comcast Business brand and establishing a strong reputation with Enterprise businesses, we are looking for ways to standout and cut through the clutter at industry tradeshows and other branded moments. Given the complexity of the organization and the role, we are looking for a Sr. Manager to lead this growing segment for the team.
Reporting to the Senior Director of Brand Partnerships & Experiential this role will be responsible for supporting and executing marketing programs that strategically support and grow the brand. This person will be expected to work as a collaborative partner with groups across Comcast Business and Comcast as well as with agency partners, tradeshow organizers, and others to move work forward with clarity. This role will have one direct report.
Primary directives will be to support multiple large-scale projects simultaneously, and act as a subject matter expert to various cross-functional leaders. The ideal candidate will have experience creating event concepts, project management, evaluating goals & new strategic opportunities, budgeting, securing sponsorships, handling logistics, handling event marketing and communications, coordinating sub-contractors and vendors, and evaluating event effectiveness.
Job Description
Core Responsibilities
Oversee all coordination and execution of Comcast Business experiential programs, namely industry tradeshows, to provide best-in-class experiences that embody our brand, drive business outcomes, and build customer relationships.
Develop the annual calendar and approach for the year with input from the Commercial Marketing team and leadership
Maintain close alignment with the Senior Director of Brand Partnerships & Experiential to develop experiences targeted to the specific needs of the customer and vertical.
Responsible for project financial performance through budget creation, management, tracking, and reconciliation.
Confidently present updates and key information to internal and external teams on a regular basis.
Manage agency partner relationships, providing direction and feedback as needed
Ensure the team stays on track with schedules throughout the course of the project. Manage onsite/execution teams to ensure the seamless installation, rehearsal, and execution of projects.
In partnership with creative, maintain responsibility for bringing creative concepts to life. This includes working across various applications and mediums, from digital to environmental within live, semi-live, and virtual experiences.
Engage in proactive vendor management and negotiations.
Demonstrate a working understanding of Comcast Business’ products, business objectives, brand standards and customer segments to contribute meaningfully to event strategy and communications.
Partner with internal and external stakeholders at all levels to ensure programmatic and creative projects are properly aligned to business objectives and brand standards.
Review and approve all customer-facing communications with a high degree of accountability for accuracy and brand representation.
Maintain open communications with internal and external stakeholders to inform them of strategic updates, project deadlines, and status checkpoints, including pre-event staff training and post-event recaps.
Collaborate closely with Commercial Marketing & Sales to ensure consistent and effective messaging, and alignment on key solutions priorities to drive business objectives.
Oversee multiple projects simultaneously with the ability to prioritize and problem solve based on business and program needs.
Continuously identify ways to add value, problem solve and deliver effective solutions that impact KPIs.
Champion standardization and documentation of event best practices, milestone reporting, metrics, and strategic checkpoints.
Consistent exercise of independent judgment and discretion in matters of significance.
Excellent written, oral, and presentation skills.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Work out of the Philadelphia HQ office location 4x per week.
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Collaborating, People Management, PrioritizationWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
7-10 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.