Social Media Marketing Manager

Company Overview

We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.

About the role

The Social Media Marketing Manager will be responsible for executing our advertising across all channels including SEO, social media etc… We are seeking a marketing leader who has hands on knowledge and experience in placing advertisements on Google, Bing, Facebook, LinkedIn, and other social media platforms. The position also involves evaluating the results of the advertisements and shifting spending amongst platforms based on profitability. 

Education and/or Experience

The ideal candidate will have at least 5 years of hands-on digital marketing/SEO experience on an e-commerce or service operation. Bachelor’s degree in marketing/business preferred. 

Desired Knowledge, Skills and Abilities

·        Knowledge of the financial service industry and experience in marketing to financial professionals and corporate executives

·        Hands on knowledge of Google AdWords, Bing Ads, Google Analytics and social platforms including Pinterest, X, Meta, LinkedIn and Instagram

·        Strong analytical expertise. Proactively plan and measure analytics, using reports and data to measure and analyze campaign results, assess against goals (KPIs and ROI), identify trends and insights, and optimize spend and performance

·        Experience executing digital marketing campaigns including SEO, SEM, display advertising, Paid Social, and other types of paid and owned digital media

·        Up to date with the latest trends and best practices in online marketing and measurement

The position is available to the right candidate as an in-office position. Salary will be determined based upon the candidate’s background and experience.

Please submit a brief description of your work experience and your salary expectations. We look forward to hearing from you.

Job Type: Full Time

 Since 1984, The Center for Professional Education (CPE INC.) has been at the forefront of developing cutting-edge continuing education programs to fulfill the specialized needs of accountants, tax preparers and other financial professionals. Whether your business is big or small, domestic or international, you’ll get up-to-date instruction for staying on top of the latest rules and regulations, delivered by current regulators, Big 4 consultants, and leading industry experts. Plus, we offer more webinars, self-study programs and conferences on more relevant topics than any other provider, with new content added regularly to address emerging economic challenges. For your convenience, we also provide multiple learning platforms to accommodate busy schedules, on subjects ranging from accounting and auditing updates to state-specific ethics to recent tax legislation. At CPE INC., we simplify earning the credits and up-to-the-minute knowledge you need to stay compliant in today’s competitive marketplace.