Social Media Marketing Manager - 16566

LOOKING FOR TOP STELLAR CANDIDATES IN LATIN AMERICA

Position: Social Media Manager 
Work Hours: 9:00 AM - 5:00 PM EST
Pay Range: $1,500–$2,500
Work Location: REMOTE

Role Overview
We are seeking a creative, technically sharp, and culturally savvy Social Media Manager to take ownership of our law firm clients' social media campaigns. This is a high-impact role responsible for developing and executing compliant, culturally relevant, and high-performing social media strategies across multiple platforms.
This is a remote role with a required Sourcing Strategy focusing on Latin America due to the need for a strong understanding of US culture and legal context.

Core Responsibilities
The Social Media Manager will be the driving force behind our clients' social presence, focusing on compliance and creative strategy:
Creative Strategy & Execution

• Develop and manage end-to-end social media strategies that align with each client's unique legal practice and marketing objectives.
• Create, curate, and schedule compelling content (including text, images, and video) across major platforms: Meta (Facebook/Instagram), TikTok, and LinkedIn.
• Monitor platform performance and audience engagement, using data to inform and optimize future content strategy.

Legal & Cultural Compliance (Core Challenge)

• Ensure Compliance: Critically review all content and campaigns to ensure strict compliance with US legal and ethical guidelines relevant to lawyer advertising and communication.
• Cultural Relevance: Develop content that resonates authentically with US audiences and demonstrates a strong, immediate grasp of US cultural norms and legal sensitivities.
• Stay current on platform policy changes and evolving US legal marketing regulations.

Collaboration & Reporting

• Act as the primary contact for social media-related client communication, ensuring campaign objectives are met.
• Collaborate with the internal design and paid ads teams to ensure cohesive cross-channel campaigns.
• Provide clear performance reports and strategic insights to clients and internal stakeholders.

Required Qualifications & Skills

• Experience: Proven experience (e.g., 2+ years) managing B2C or professional services social media campaigns, ideally in a regulated industry.
• Platform Expertise: Deep, current working knowledge of content creation, scheduling, and analytics across Meta (FB/IG), TikTok, and LinkedIn.
• Critical Thinking: Must be a mentally sharp, fast learner with excellent analytical and problem-solving skills.
• Technical & Graphic Skills: Strong proficiency in graphic design tools (e.g., Canva, Adobe Suite) and video editing for social content.
• Cultural & Legal Acumen (Essential): Demonstrated ability to understand and apply US cultural and legal nuances to marketing content. Candidates must minimize the need for extensive training on US-specific content compliance.

Note

• We are specifically sourcing candidates in Latin America who possess the requisite cultural familiarity and sharpness to navigate the complexity of the US legal market without significant ramp-up time.
• Please submit your resume in ENGLISH; otherwise, your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application. If selected for the role, the final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.