Social Media Coordinator

Position: Social Media Coordinator

Department: Marketing

Reports To: VP of Marketing

Salary Type: Exempt

Location: Hybrid (4x week/in office)

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

The Social Media Coordinator supports Bonduelle Americas’ mission of inspiring a plant-rich lifestyle by developing engaging digital content and fostering meaningful connections across our social media communities. This role manages day‑to‑day activities across Bonduelle-owned channels—including Facebook, Instagram, LinkedIn, and TikTok—to enhance brand awareness, strengthen consumer engagement, and amplify our B Corp values. The ideal candidate is a creative storyteller with a strong understanding of social trends, analytics, and brand voice, eager to contribute to a purpose-driven company focused on people and planet.

Key Responsibilities

Content Creation & Management

• Develop, schedule, and publish compelling content across Facebook, Instagram, LinkedIn, and TikTok that aligns with brand guidelines and campaign objectives.
• Support content planning for product launches, corporate initiatives, sustainability storytelling, and community engagement.
• Coordinate with internal teams—including Marketing, Communications, HR, and Sustainability—to ensure consistent messaging and accurate representation of Bonduelle Americas’ mission and initiatives.
• Create short-form video, reels, and platform-native content optimized for engagement and reach.

Community Management

• Monitor and respond to comments, messages, and mentions in a timely, brand-appropriate manner.
• Foster meaningful engagement with consumers, brand advocates, partners, and influencers.
• Track emerging conversations, trends, and opportunities to elevate brand visibility and consumer connection.

Analytics & Reporting

• Analyze content performance, audience behavior, and engagement metrics to guide content strategy and identify optimization opportunities.
• Prepare monthly reports on social media performance and insights for cross‑functional teams and leadership.
• Monitor competitor activity, cultural trends, and platform updates to help Bonduelle remain relevant and innovative.

Collaboration & Brand Support

• Partner with creative teams to support photography, video shoots, and asset development.
• Assist with paid social initiatives, including boosting, audience targeting, and alignment with broader marketing campaigns.
• Help ensure all content supports Bonduelle’s B Corp commitments, sustainability messaging, and mission-driven brand voice.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field—or equivalent experience.
• 1–3 years of experience managing or coordinating social media for a brand, agency, or organization.
• Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, TikTok), including best practices and emerging trends.
• Experience with social media scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Later, native platform analytics).
• Excellent writing, storytelling, and visual communication skills.
• Ability to produce basic photo/video content optimized for social media.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.

Preferred

• Experience working with purpose-led or consumer-packaged goods (CPG) brands.
• Familiarity with sustainability communications or mission-driven brand storytelling.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
• Comfort collaborating across cross-functional teams.