Relay is a network of 300+ hyperlocal creators who power authentic, high-impact content for local brands — all at a fraction of the cost of traditional influencer marketing. We're growing fast and need a part-time content leader to build buzz and generate leads through our social channels.
🚀 Your Mission:
Build out the marketing organization at Relay. You’ll be our 4th, 5th, or 6th team member (depending on how fast we find you)! Initially you’ll be focused on social media and multi-channel content development. A top-performer in this role will grow into a director of marketing role overseeing an entire department as they developed it along the way.
Out of the gates, we need Relay’s social & blog presence (especially Instagram, TikTok, and LinkedIn) to find a new gear of high-performing, trend-aware materials that drives engagement, credibility, and new business.
✍️ What You’ll Do:
- Own the brand and the message. We want Relay to be authentic, human, local, connected. Celebrating the connection between local creators & brands.
- Drive the content calendar across Instagram, TikTok, and LinkedIn
- Create and schedule 5–6 weekly posts across formats: static, carousel, Reels, short-form video
- Repurpose creator content and case studies into scroll-worthy social stories
- Jump on trends and adapt them to fit our brand voice (especially on Reels/TikTok)
- Write punchy captions and CTAs that convert attention into action
- Collaborate with the sales team to inspire new lead gen and campaigns
- Suggest experiments — influencer spotlights, AMAs, giveaways, local moments, etc.
🧠 You’re a Fit If You:
- Know how to craft a great post — whether it’s a Reel, carousel, or LinkedIn hook
- Have a sharp eye for what’s trending and how to make it brand-relevant
- Talented with filming and editing quick video content, but aren’t just a videographer
- Have fully embraced AI tools to put your creativity and productivity on hyperdrive
- Are scrappy, self-managing, and excited about growing a brand from the ground up
- Understand the creator economy and how to talk to both creators and local business owners
- Bonus: You’re in Pittsburgh or at minimum understand the hyperlocal small business vibe
💸 Compensation:
- $1,000/month retainer
- Commission opportunities for business deals that come from your leads and content efforts
📣 Why This Role Rocks:
- Flexible schedule and creative ownership
- Build the playbook for a fast-growing startup at the intersection of creators and local businesses
- Direct impact: you’re our first marketing hire and have an opportunity to build out a marketing organization at Relay from the ground up.