Senior Product Manager, HCP Marketing
Madrigal PharmaceuticalsMadrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), a liver disease with high unmet medical need. Madrigal’s medication, Rezdiffra (resmetirom), is a once-daily, oral, liver-directed THR-β agonist designed to target key underlying causes of MASH. Rezdiffra is the first and only medication approved by both the FDA and European Commission for the treatment of MASH with moderate to advanced fibrosis (F2 to F3). An ongoing Phase 3 outcomes trial is evaluating Rezdiffra for the treatment of compensated MASH cirrhosis (F4c).
The Senior Product Manager (SPM), HCP Marketing (Non-Personal Promotion) will be a vital member on the US Marketing team focusing on healthcare professionals (HCPs). On March 14, 2024, Madrigal Pharmaceuticals received approval for RezdiffraTM (resmetirom) – the first FDA-approved treatment for noncirrhotic MASH with moderate to advanced liver fibrosis. This is truly a unique opportunity to help shape a nascent and rapidly evolving MASH marketplace filled with high unmet need.
In partnership with the HCP Marketing Lead for NPP/media, this individual will help with the development and execution of best-in-industry HCP marketing efforts to support the US commercial launch and continued growth of resmetirom. Specifically, this individual will be responsible and accountable for workstreams related to, but not limited to: (1) HCP media and NPP strategy, planning & execution, (2) analytics, and (3) other business critical marketing initiatives including those targeted towards Endocrinologists.
This team member will assist with building and executing effective NPP/media tactical and project plans, manage budgets and timelines effectively, and deliver high-impact fit-for-purpose solutions that are supported by leadership and cross-functional partners. This position is designed for an NPP/media marketer who possesses an extreme businessowner mindset (eg., keen attention to detail, intentional decision-making, acting with accountability, adapts to evolving business needs, balances multiple projects simultaneously, etc.) who seeks to understand and drive significant impact to the business.
Job Requirements:
Support HCP-directed media and non-personal promotion efforts for branded and unbranded tactics and efforts including strategy, planning, asset development, tactical execution, metrics/KPIs, and driving innovation (programmatic, print, SEO/SEM, endemic display, emails, social, etc.) Support the deployment and creation (where needed) of NPP promotional tactics to enable an integrated, multichannel ecosystem supporting branded and unbranded campaign directed towards HCPs to drive education and impact
Help shape tactical recommendations and solutions that deliver on strategy and drive performance while meeting all FDA regulations and standards · Support reporting and analytic efforts to assess NPP/media performance and drive on-going optimizations · Effectively collaborate to ensure alignment and success with cross-functional partners including PRC/MLR, market research, analytics, IT, medical affairs, regulatory, legal, compliance, field, etc. · Help manage agency partners for tactical planning/ execution, content development, manage budget, and evaluate tactical performance to ensure appropriate resource allocation and timely delivery within financial constraints
Support marketing and commercial field teams as needed · This is not a comprehensive listing of job functions. Responsibilities may change based on evolving brand/business needs. Required Skills & Abilities: · Motivated and agile self-starter with a business owner mindset · Solution-oriented marketer who can operate in a fast-paced environment and areas of ambiguity · Keen attention to detail with ability to still see the big picture
Proven agency management skills · Proven ability to drive execution and impact across several workstreams simultaneously
Excellent project management skills (prioritization, timelines, budget, communication, etc.) · Strong analytical skills and ability to triangulate information (connect the dots)
Capability to translate insights into actionable strategies and tactics · Superb communication, demonstrated interpersonal skills and cross-functional partnering skillsets
Driven to succeed and develop professionally
Travel is required – up to 25% of the time (including weekends as needed)
Required to be in office 3 days per week (Conshohocken, PA or Waltham, MA)
Education and Experience:
Bachelor's Degree, MBA or Masters preferred
7+ years of experience with 4+ years in biopharmaceutical commercial space; sales, marketing, strategy, etc.
3+ years of HCP marketing experience (required)
Robust experience in digital / non-personal promotion (required)
Experience across several channels, stakeholders, disease states, and business models (required)
At least 1 specialty launch in the past 5 years (required); subpart H experience is a plus
Experience in smaller company (or team) environment is a plus
Madrigal’s Total Rewards strategy is based on a biotech industry peer group comparator and is inclusive of base pay, bonus and equity. Our equity offers meaningful opportunity allowing our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization.
All employees receive equity, which we believe reinforces our ownership culture. Base salary is determined by several factors including the candidate’s qualifications, skills, education, experience, business needs and market demands. The base salary range for this position is $158,000 - $194,000 per year.
All full-time employees receive equity, which reinforces our ownership culture and offers meaningful opportunity for our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization.
Full-time employees are also eligible for comprehensive benefits, including flexible paid time off, medical, dental, vision and life/disability insurance, and 401(k) offerings (i.e., traditional, Roth, and employer match) in accordance with applicable plans. We also offer additional voluntary benefits like supplemental life insurance, legal services, and other offerings. In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family. The company also provides other benefits in accordance with applicable federal, state, and local laws.
We are committed to providing reasonable accommodations for individuals with disabilities throughout the hiring process. If you need assistance, please contact HR@madrigalpharma.com.
Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need. Applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law.
Unsolicited resumes from agencies should not be forwarded to Madrigal. Madrigal will not be responsible for any fees arising from the use of resumes through this source. Madrigal will only pay a fee to agencies if a formal agreement between Madrigal and the agency has been established.
Applications are being accepted on an ongoing basis and can be submitted through our Madrigal Careers site.
Please be aware that we have received reports of individuals misrepresenting themselves as Madrigal Pharmaceuticals’ Hiring Managers, seeking to engage with job candidates through fraudulent online advertisements or job posting sites. These unauthorized individuals are using Madrigal’s name and logo in an attempt to solicit up-front fees and obtain personal information from interested job candidates. Please know that Madrigal does not conduct interviews via text or in chat rooms; conduct interviews via Skype, RingCentral or solely via telephone; charge candidates an advance fee of any kind (e.g., fees for purchasing equipment); nor does it offer positions of employment without undergoing a thorough recruiting process.
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