Senior Marketing Communications Specialist

Hybrid in Avondale, PA is preferred.

As part of the Commercial Enablement team, the Senior Marketing Communications Specialist supports the execution of marketing communications initiatives across specific strategic product lines, including Radiotherapy and the Interventional & Workflow Solutions product portfolios, while collaborating with cross-functional teams. This role focuses on coordinating tactical marketing activities with Product Management, managing marketing release timelines, and developing messaging and marketing assets that support product launches, brand consistency, and global campaigns.

Integrated Marketing Communications

Execute assigned components of integrated marketing communication plans across digital, print, advertising, social media, and promotional channels for designated product lines under the direction of Marketing Leadership.

Content Development & Coordination

Coordinate the development, editing, and management of marketing content including brochures, datasheets, web pages, email campaigns, advertisements, and social media content, ensuring alignment with brand standards, approved messaging frameworks, and regulatory review processes. Collaborate with internal design and videography resources to produce high-quality marketing assets.

Product Launch & Lifecycle Support

Coordinate cross-functional marketing launch readiness activities, ensuring all marketing communications assets (brochures, product pages, videos, sales tools, and promotional materials) are developed, approved, and released in alignment with product launch timelines. Maintain and refresh marketing materials throughout the product lifecycle by coordinating updates with internal videography and design teams and ensuring timely removal of obsolete assets.

Tradeshow & Event Support

Assist in the development and coordination of trade show booth messaging, graphics, and promotional materials in partnership with the Trade Show Specialist and Marketing Strategy Manager.

Website & Digital Content Management

Manage assigned product pages on the company website, implementing updates to ensure content accuracy, SEO optimization, and alignment with marketing priorities.

Regulatory & Quality Compliance

Route marketing materials through the company’s Quality Management System (QMS) to ensure compliance with regulatory requirements, internal SOPs, and brand standards.

Project Coordination

Track project timelines, asset requirements, and deliverables for assigned marketing initiatives, ensuring projects remain on schedule and meet established quality standards.

Vendor Coordination

Collaborate with external vendors including agencies, printers, freelancers, and internal and external digital partners to ensure timely delivery of high-quality marketing assets.

Paid Digital Campaign Support

Support the execution and optimization of paid digital advertising initiatives, working with the company’s digital agency to assist with Google Ads and social media campaigns, including audience targeting, copy development, and performance optimization.

Performance & Reporting Support

Assist with tracking and reporting key marketing performance metrics, providing insights that support ongoing campaign optimization and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.
• 5–7 years of experience in marketing communications, preferably within medical device, healthcare, or other regulated industries.

• Demonstrated ability to leverage AI-powered tools to improve marketing productivity, streamline workflows, and scale content creation and campaign execution. Experience identifying and implementing AI-assisted marketing workflows that increase efficiency in content production, campaign management, and marketing asset development a plus.
• Working knowledge of CRM platforms such as Salesforce.com to support marketing-to-sales lead tracking, campaign attribution, and performance reporting.

• Demonstrated experience executing multichannel marketing campaigns, including digital, print, and paid media.
• Working knowledge of website content management systems and SEO fundamentals.
• Experience with CRM and marketing automation platforms such as Salesforce, Mailchimp, or HubSpot preferred.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent writing, editing, and proofreading skills, with strong attention to detail.
• Ability to interpret strategic direction and translate it into clear, effective marketing communications.
• Experience collaborating cross-functionally with product management, regulatory, creative, and engineering teams.
• Self-motivated with strong time management, prioritization, and execution skills.
• Working knowledge of Adobe Creative Suite is a plus.
• Limited travel required, typically less than 5%.